Mid-level Marketing Analyst – Commercial Planning and Store Communication

Role Overview

• Coordinate direct communication with stores and commercial teams;
• Develop incentive campaigns;
• Communicate goals and targets;
• Plan commercial activities and engagement initiatives aimed at frontline staff.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related fields;
• Experience with internal communication aimed at sales teams or stores;
• Planning and execution of incentive campaigns;
• Communication with franchisees, regional offices, or retail operations;
• Experience in retail or franchise models preferred;
• Campaign planning and scheduling;
• Multichannel communication (email, notices, corporate materials);
• Ability to translate goals and KPIs into clear messages.

Benefits

• Medical insurance;
• Dental insurance;
• Meal allowance (meal voucher);
• Food allowance (grocery voucher);
• Gympass membership;
• Childcare assistance;
• Cultural allowance;
• Home office allowance;
• PPR — Profit Sharing Program;
• Private pension plan;
• Group life insurance;
• Educational partnerships;
• Employee discounts at Riachuelo.