Marketing Associate

Role Overview

• Supports the operations team in executing innovation launches that drive profit growth
• Leads the development of creative customer presentations, centering all marketing efforts to achieve immediate and long-term business goals
• Coordinates engagement activities showcasing new products and programs
• Work with the Regional Marketing Manager to identify new marketing opportunities by category, recommending actions, plan projects, estimate costs and manage projects to completion
• Manages website content, enhancements, and further development
• Executes on-site market research initiatives including intercept and digital surveys
• Provides market research, campaign results and consumer trends and put together action plans to further strengthen our services program
• Supports the development, implementation, and execution of the client’s brand strategy
• Designs location specific traditional, digital, and social marketing campaigns; measure the effectiveness and sales data for each initiative
• Updates and manages content of marketing materials and coordinates print production when required
• Drives innovation via technology providing a strategic marketing plan as well as implementation support for multiple platforms such as digital screens and mobile applications
• Executes, measures and tracks participation for Aramark vendor partner programs
• Builds and maintains core relationships with clients, and local communities
• Supports other Aramark locations as required

Requirements

• Requires content creation experience (blogs, press releases, internal communication, social media posts)
• Requires a high school diploma or equivalent
• Excellent oral and written communication skills
• An eye for design and branding
• Strong research, project management and analytical skills
• Advanced knowledge of Microsoft Office and Adobe applications
• Excellent project management skills with a proactive approach to all projects