VP, Product Marketing

Attentive is an AI marketing platform focused on 1:1 personalization, redefining brand and customer connections. The VP of Product Marketing will define competitive strategies, oversee product positioning and messaging, and lead a high-performing team to enhance product awareness and adoption.

Responsibilities:

• Define and drive a clear, differentiated platform narrative that strengthens our competitive edge across buying groups
• Own all product release marketing, from positioning and packaging to launch strategy and full field readiness
• Create data-driven, field-ready competitive plays that improve win rates and expansion
• Partner closely with Product, Revenue, Enablement, and Marketing leadership to ensure roadmap, messaging, and execution stay tightly aligned
• Drive speed and agility in go-to-market execution, ensuring positioning evolves quickly as products, competitors, and customer expectations change
• Equip Sales and Customer teams with sharp messaging, objection handling, and differentiation grounded in market insight
• Lead, coach, and scale a high-performing team of product marketers, setting strong standards for clarity, rigor, speed, and measurable impact

Requirements:

• 12-15+ years product marketing experience, ideally in B2B SaaS, marketing technology, or a closely related space
• Proven track record of driving product awareness and adoption across various industries and segments
• Ambitious problem solver with an entrepreneurial mindset, able to adapt to changing circumstances and be solution-oriented
• Significant experience working closely with executive teams
• A passionate champion for the voice of the customer
• Clear, concise communicator with excellent written and verbal skills and a passion and superpower in storytelling through words and visuals
• A master of storytelling and value driven messaging
• Ability to execute fast-paced and dynamic projects in a highly organized manner
• Bachelor's Degree