Set up and own the global ABM systems foundation, partnering with Marketing Operations to ensure the ABM tech stack, data flows, and integrations are configured for account-level targeting and measurement across all regions
Design and implement a global attribution and measurement framework for ABM, including standards for tracking, tagging, and multi-touch, account-level reporting from engagement through pipeline and revenue
Define and evolve the global ABM playbook, including segmentation, account tiering, and 1:1, 1:few, and 1:many frameworks that regional teams follow and localize
Own global, multi-market ABM campaigns and programs: translate GTM priorities into modular plays that can be plugged and played across markets, while regional ABM teams focus on local execution and tactics
Build standardized tools, templates, and enablement (playbooks, training, documentation, dashboards) so regional ABM and sales teams can consistently execute within the global framework
Partner closely with Sales, Product Marketing, RevOps, and Regional Marketing to align on target account lists, coverage models, success metrics, and feedback loops that continuously improve targeting, engagement strategies, and campaign performance

Bachelor’s degree or equivalent experience
6+ years of hands-on experience in account-based marketing, including direct ownership of ABM programs and plays
Strong analytical skills with experience using data and attribution to inform targeting, engagement strategies, and campaign optimization at the account level
Experience working across multiple regions or markets and adapting ABM programs for different buying committees, sales motions, and channels
Demonstrated strength with ABM systems and operations (such as Demandbase or similar platforms, plus marketing automation and CRM)
Entrepreneurial, hands-on mindset, comfortable taking ownership and building from 0→1 in a fast-paced, high-growth environment
Exceptional organizational skills, attention to detail, and a customer-focused approach; able to manage multiple stakeholders, markets, and workstreams in parallel

US-based employees are eligible to participate in medical, dental, and vision insurance
401(k) plan
Short-term and long-term disability
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

Manager, Global Account Based Marketing

Key skills