Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. As the North America Field Marketing & Events Manager, you are responsible for designing and executing a dynamic portfolio of events while driving localized marketing strategies to generate demand and accelerate the sales pipeline.
Responsibilities:
- Define and execute a North America field events plan to enhance brand visibility and achieve measurable business goals
- Develop and execute localized marketing strategies to drive demand, generate leads, and accelerate the sales pipeline in specific regions
- Build collaborative relationships with key internal stakeholders (regional sales stakeholders, marketing, content, product, client success) and external partners to create and deliver seamless, impactful events aligned with business goals
- Plan and execute a broad range of events, from high-touch executive dinners to mid-scale multi-city roadshows, with clear objectives, tracking, and measurement for each event
- Lead event execution, including budgeting, pre- and post-event marketing, logistics, vendor management, and post-event analysis for regional events
- Track key event metrics for North America events such as attendance, leads generated, opportunities and pipeline generated, and client feedback to evaluate event success
- Track event performance metrics and KPIs, presenting actionable insights to stakeholders to drive continuous improvement
- Leverage company websites, online content, industry trends, and emerging technologies to enhance the client experience and event effectiveness
Requirements:
- 5+ years in field/corporate events management within a technology, software or e-commerce organization with a focus on North America events
- Previous experience in events and field marketing within the e-commerce sector, with a focus on engaging e-commerce audiences
- Demonstrated experience leading and executing industry events, similar to Shoptalk, NRF, or eTail
- Successful ownership and management of event budgets across varying scale and complexity
- Proven experience planning and executing events with clearly defined budgets, objectives, and measurable KPIs
- Strong understanding of core marketing metrics and their application in measuring event success and field marketing impact
- Experience with event management tools and platforms, such as Asana, Marketo, Cvent, Salesforce, HubSpot, and virtual event platforms
- Excellent project management, communication and organizational skills, with attention to detail and a focus on meeting deadlines
- Proven ability to collaborate effectively with senior cross-functional stakeholders, including Sales and Client Success, to align marketing initiatives with broader business objectives
- Bachelor's degree in marketing, business, or related field
- Experience supporting events in North America across diverse industries and market segments
- Experience working directly with sales to drive measurable results
- Preferably US east-coast based, as this role will be collaborative with a global field marketing team