Develops and maintains a strategic content plan for blogs and website pages
Conducts comprehensive keyword research and develops targeted content strategies
Performs regular on-page and technical SEO audits
Leads local and national link-building and outreach campaigns
Measures and reports YoY improvements in local and organic search rankings
Audits SEO data and tools regularly to ensure accuracy
Conducts competitive SEO research and gap analysis
Collaborates closely with the paid media team

3-5+ years of hands-on SEO experience
Bachelor's degree in Marketing, Business, or related field
Advanced knowledge of technical SEO
Experience with local SEO strategies for multi-location businesses
Demonstrated proficiency with industry tools including Google Search Console, Google Business Profile (GBP) insights, and more
Strong data-driven analytical mindset with Excel proficiency
Experience scaling content development via AI tools.

Local SEO Manager

Key skills