Senior Marketing Analyst

Role Overview

• Plan and execute 360° communication strategies focused on relationship management, institutional reputation and lead generation, working in an integrated manner with internal teams, partners and agencies.
• Plan and coordinate direct marketing activities, including:
• relationship management programs
• customer journeys
• on
• and off-line media campaigns
• creation of relationship and sales materials for the commercial force
• Serve as the B2B marketing focal point for Vivo Empresas’ institutional positioning initiatives.
• Plan and support the execution of corporate events (sponsored, internal or in partnership), ensuring strategic alignment, delivery quality and consistency with the company’s institutional narrative.
• Develop content, presentations and scripts (speeches) for executives in panels, lectures and events, ensuring clarity, impact and alignment with brand positioning.
• Coordinate the creation of content and visual materials for trade shows, events and institutional activations, ensuring suitability for the target audience and brand consistency.
• Plan and support the execution of corporate events (sponsored, internal or in partnership).
• Be responsible for projects related to the evolution and structural changes in the management of owned channels – website.
• Monitor monthly website performance metrics, proposing continuous improvements based on data and user behavior.
• Manage the outcomes of communication channels and initiatives, continuously tracking KPI evolution, performing performance analyses and proposing optimization and continuous improvement measures.
• Ensure organization, planning and management of multiple simultaneous demands.

Requirements

• Solid experience in Marketing and Communications;
• Bachelor’s degree completed in Journalism, Communications, Marketing, Advertising or related fields;
• Excellent writing skills and ease in developing written content and executive presentations;
• Proficient in Microsoft Office (PowerPoint, Word and Excel);
• Analytical, organized, proactive, creative profile with a strong sense of responsibility;
• Ability to work autonomously, strategic vision and ability to translate strategy into action;
• Advanced / fluent English;
• Knowledge of email marketing tools is desirable.

Benefits

• Choose the benefit that best suits you and your dependents via a digital platform with various categories including gym, meal (VR), food (VA), pharmacy assistance, health insurance, dental insurance and life insurance;
• Corporate mobile phone. Yes, a brand-new smartphone for you!
• Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo 5G!
• An exclusive Vivo offer with a special discount on landline, broadband, TV and apps;
• Eligible to receive an annual Bonus or PPR (performance-based profit sharing);
• Plan your future through a Private Pension plan;
• Have children? You will be entitled to a subsidy to help with school, daycare or nanny expenses;
• Work in an environment that respects your personality, dress style and the way you are and allows you to be authentic. #VemdeVocê
• Work remotely up to 2 days per week. #Mobility
• Have flexible working hours;
• Enjoy a day off to celebrate your birthday (Day Off);
• Participate in one of the largest corporate volunteering programs to help you make a difference in the world;
• Take advantage of our Educational Development Program offering partnerships with educational institutions at a discount; certifications and online courses;
• Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries! #VivoMinhaCarreira
• Count on a range of initiatives to improve your physical, emotional and social health! Here we have #VivoBemEstar, which encourages our team to adopt healthy habits and a better quality of life! Services available to employees include consultations with nutritionists, psychologists, social services, telemedicine, and more;
• All our vacancies are open to people with disabilities and/or revalidated professionals. We have a culture that values diversity, differences and people’s potential! #VivoDiversidade #VemPraVivo