Senior Marketing Analyst

Role Overview

• Act as the marketing focal point to ensure execution of the strategic communication plan across all segments to generate commercial demand and manage relationships, liaising constantly with internal teams.
• Plan and coordinate direct marketing activities, including:
• relationship nurture programs (automated communication flows)
• customer journeys
• online and offline media campaigns
• development of relationship and sales materials for the commercial force
• Serve as the B2B marketing focal point for institutional positioning initiatives for Vivo Empresas.
• Plan and support the execution of corporate events (sponsored, internal or in partnership), ensuring strategic alignment, quality of deliverables and consistency with the brand’s institutional narrative.
• Develop content, presentations and scripts (speeches) for executives participating in panels, talks and events, ensuring clarity, impact and consistency with brand positioning.
• Coordinate the creation of content and visual materials for trade shows, events and institutional activations, ensuring suitability for target audiences and brand consistency.
• Own projects for structural evolution and change, manage and maintain content, create new pages and oversee creative assets.
• Monitor website performance metrics monthly and propose continuous improvements based on data and user behavior.
• Manage the results of communication channels and initiatives, continuously tracking KPI development, performing performance analyses and recommending optimizations and continuous improvements.
• Ensure organization, planning and management of multiple simultaneous requests.

Requirements

• Solid experience in Marketing and Communications.
• Bachelor’s degree completed in Journalism, Communication, Marketing, Advertising or related fields.
• Excellent writing skills and ease developing written content and executive presentations.
• Proficiency in Microsoft Office (PowerPoint, Word and Excel).
• Analytical, organized, proactive, creative profile with a strong sense of responsibility.
• Ability to work autonomously with strategic vision and the ability to turn strategy into action.
• Advanced / fluent English.
• Knowledge of email marketing tools is desirable.

Benefits

• Choose the ideal benefit for you and your dependents on a digital platform with multiple categories such as gym memberships, meal and food allowances, pharmacy assistance, medical and dental coverage, and life insurance.
• Company mobile phone — yes, a brand-new smartphone for you!
• Unlimited voice and data plan — truly unlimited, on Vivo’s best mobile network, even faster with 5G.
• Exclusive Vivo offer with special discounts on fixed line, broadband, TV and apps.
• Eligible to receive an annual bonus or PPR (profit-sharing plan).
• Plan for your future through a private pension plan.
• Have children? You’ll be eligible for a subsidy to help cover school, daycare or nanny expenses.
• Work in an environment that respects your personality, dress style and individuality, where you can be authentic.
• Work remotely up to twice a week.
• Flexible working hours.
• Enjoy a paid day off to celebrate your birthday (day off).
• Participate in one of the largest corporate volunteer programs to help you make an impact.
• Benefit from our Educational Development Program that offers partnerships with educational institutions at a discount, certifications and online courses.
• Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we operate in more than 17 countries.
• Access a range of initiatives to support your physical, emotional and social well-being.