Martech Manager – Personalization Engine Factory

Role Overview

• Lead the analytical product for the Next Best Action (NBA) Engine, responsible for vision, positioning, roadmap and value delivery, with a focus on measurable impact on business results and customer experience.
• Define and evolve the NBA engine as an Analytics and AI product, integrating data, rules, statistical models and machine learning models to support next-best-action decisions across different contexts and channels.
• Lead the definition of the product's analytical roadmap, prioritizing improvements in predictive capability, recommendation quality, explainability, governance and scalability of decisions.
• Orchestrate the use of Adobe and SAS stacks as data, analytics and decisioning platforms, defining how each contributes to data ingestion, modeling, decisioning, experimentation and activation.
• Act as the primary link between Data Science, Advanced Analytics, Product, Channels and Business, translating strategic problems into analytical hypotheses, use cases and decision engine capabilities.
• Define, together with the involved teams, the operating model for Analytics and AI of the NBA engine, including model governance, rules and features, experimentation cycles, versioning, validation and compliance.
• Ensure the decision engine operates with a high level of observability and explainability, enabling understanding, auditing and continuous evolution of recommendations generated by rules and models.
• Lead and develop a multidisciplinary team with a strong presence of Data Science and Analytics profiles, promoting best practices in experimentation, model evaluation and analytical product metrics.
• Track analytical performance metrics (e.g., uplift, precision, coverage, incremental impact), turning results into learnings and continuous product improvements.
• Communicate insights, decisions and analytical trade-offs clearly and in a structured way to technical and business audiences, reinforcing trust and adoption of the solution.

Requirements

• Bachelor's degree in Statistics, Mathematics, Data Science, Engineering, Computer Science, Economics or related fields.
• Proven experience in Analytics, Data Science or AI Product Management, working on defining vision, roadmap and delivering value for analytical products.
• Strong background in Data Science, Advanced Analytics and Modeling, with the ability to discuss models, metrics, features and analytical trade-offs at a technical level.
• Experience with Analytics, Decisioning, Martech or CRM platforms, in contexts of personalization, recommendation or decisioning at scale.
• Ability to translate business problems into analytical use cases, hypotheses, metrics and data-driven solutions.
• Proficiency in SQL and a strong understanding of data, analytical pipelines and information architectures.
• Experience leading multidisciplinary teams, especially data scientists, analysts and technical analytics profiles.
• Clear and structured communication, with the ability to explain analytical and AI concepts to non-technical audiences.

Tech Stack

• SQL

Benefits

• Choose the ideal benefit for you and your dependents through a digital platform offering categories such as gym, meal vouchers (VR), food allowance (VA), pharmacy assistance, medical and dental care, and life insurance;
• Corporate mobile phone. Yes, a brand-new smartphone for you!
• Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo's 5G!
• Exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
• Eligible to receive an annual bonus or PPR (profit-sharing);
• Plan your future through a private pension plan;
• Have children? You will be entitled to a subsidy to help with school, daycare or babysitting expenses;
• Work in an environment that respects your personality, dress style and individuality, where you can be authentic. #VemdeVocê
• Work remotely up to 2 days per week. #Mobility
• Flexible working hours;
• Enjoy a day off to celebrate your birthday (Day off);
• Participate in one of the largest corporate volunteering programs to help transform the world;
• Benefit from our Educational Development Program offering partnerships with educational institutions at a discount; certifications and online courses.
• Boost your career through our Internal Recruitment Program, in Brazil or abroad—after all, we are present in over 17 countries! #VivoMinhaCarreira
• Access a range of initiatives to improve your physical, emotional and social well-being! We have #VivoBemEstar, which encourages healthy habits and better quality of life! Available to employees: consultations with nutritionists, psychologists, social services, telemedicine, and much more!