Manager, Heritage Operations – Strategy

Role Overview

• Develop and execute integrated strategies that advance GM Heritage business objectives, optimize facility utilization, and deliver exceptional visitor and user experiences.
• Lead strategic initiatives and cross-functional projects by setting clear goals, aligning stakeholders, and managing resources to achieve measurable outcomes.
• Identify and pursue new revenue streams, strategic partnerships, and programming opportunities that broaden the reach and impact of GM’s heritage assets.
• Collaborate with Analytics and Finance teams to define key performance indicators (KPIs), monitor progress, and inform data-driven strategy.
• Champion the GM Heritage brand to increase visibility, engagement, and relevance among internal business units and external community audiences.
• Collaborate with internal teams, agencies, and community partners to elevate GM’s heritage through compelling, shareable storytelling across platforms.
• Ensure all marketing and communications initiatives reflect GM’s corporate identity, brand standards, and messaging guidelines.
• Cultivate partnerships with local institutions, educational organizations, and cultural entities to co-create programming and expand public access.
• Oversee the identification, documentation, acquisition, and preservation of historically significant materials, providing expert guidance on archival best practices.
• Lead recruitment, onboarding, and management of paid staff and volunteers, fostering a culture of learning, collaboration, and excellence.

Requirements

• 15+ years of progressive experience in strategy, business operations, or related fields.
• Bachelor’s degree in business, marketing, communications, or a related discipline.
• Experience in corporate communications or marketing operations.
• Strong strategic mindset with the ability to assess tradeoffs and make decisions with an enterprise-wide perspective.
• Comfortable navigating ambiguity and defining complex challenges.
• Proven track record of developing and executing impactful strategies.
• Highly collaborative with strong stakeholder management and influencing skills.
• GM does not provide immigration-related sponsorship for this role.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
• Non-Discrimination and Equal Employment Opportunities (U.S.)
• General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
• We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.