Alteryx is a company that empowers organizations to put data and AI to work across the entire enterprise. They are seeking a Senior Product Marketing Manager, Lifecycle to own the post-sales journey, enhance customer engagement, and drive measurable impact across the customer lifecycle.
Responsibilities:
- Drive end-to-end lifecycle strategy — from trials and onboarding to activation, adoption, expansion, and value realization
- Create frameworks and playbooks that operationalize lifecycle motions across product, GTM, and customer-facing teams
- Define and articulate compelling customer value journeys rooted in outcomes that matter
- Translate usage data, customer signals, and behavioral insights into actionable initiatives that improve time-to-value
- Develop tools, enablement materials, and messaging that empower Sales, Customer Success, and CX teams to effectively engage customers across lifecycle stages
- Partner with RevOps to operationalize triggers, plays, and metrics that drive consistent lifecycle execution
- Establish clear success metrics for lifecycle performance, measure impact, and iterate based on performance and customer feedback
Requirements:
- 7+ years in product marketing, lifecycle marketing, or customer experience strategy within B2B SaaS
- Proven ability to design and scale post-sales lifecycle programs tied to measurable outcomes
- Strong cross-functional collaboration and influence skills, especially with Product, GTM, and customer teams
- Data-driven mindset — comfortable deriving insights from usage, telemetry, and customer signals
- Exceptional communication and storytelling skills with an eye for translating strategic frameworks into field-ready materials
- Experience shaping retention or expansion-oriented motions in subscription or usage-based business models
- Familiarity with analytics platforms and customer journey measurement frameworks
- Exposure to cross-functional GTM motions in high-growth SaaS environments