Sr. Product Marketing Manager, Lifecycle

Alteryx is a company that empowers organizations to put data and AI to work across the entire enterprise. They are seeking a Senior Product Marketing Manager, Lifecycle to own the post-sales journey, enhance customer engagement, and drive measurable impact across the customer lifecycle.

Responsibilities:

• Drive end-to-end lifecycle strategy — from trials and onboarding to activation, adoption, expansion, and value realization
• Create frameworks and playbooks that operationalize lifecycle motions across product, GTM, and customer-facing teams
• Define and articulate compelling customer value journeys rooted in outcomes that matter
• Translate usage data, customer signals, and behavioral insights into actionable initiatives that improve time-to-value
• Develop tools, enablement materials, and messaging that empower Sales, Customer Success, and CX teams to effectively engage customers across lifecycle stages
• Partner with RevOps to operationalize triggers, plays, and metrics that drive consistent lifecycle execution
• Establish clear success metrics for lifecycle performance, measure impact, and iterate based on performance and customer feedback

Requirements:

• 7+ years in product marketing, lifecycle marketing, or customer experience strategy within B2B SaaS
• Proven ability to design and scale post-sales lifecycle programs tied to measurable outcomes
• Strong cross-functional collaboration and influence skills, especially with Product, GTM, and customer teams
• Data-driven mindset — comfortable deriving insights from usage, telemetry, and customer signals
• Exceptional communication and storytelling skills with an eye for translating strategic frameworks into field-ready materials
• Experience shaping retention or expansion-oriented motions in subscription or usage-based business models
• Familiarity with analytics platforms and customer journey measurement frameworks
• Exposure to cross-functional GTM motions in high-growth SaaS environments