The Area Director, Franchise Performance for Core Brands is responsible for driving performance across a diverse portfolio of midscale and upper‑midscale franchised hotels.
Conduct on‑site property consultations to assess performance gaps and implement recommended solutions that improve revenue, guest experience, and operational execution.
Ensure owner adherence to the midscale operating model, driving efficiency, consistency, and enhanced profitability.
Influence owner adoption of performance recommendations using internal reporting tools, performance data, and analytics.
Continuously track and evaluate regional KPIs to identify trends, risks, and improvement opportunities.
Drive revenue and guest experience results by partnering with Revenue Management and cross‑functional teams.
Identify and prioritize strategies to enhance hotel and portfolio performance.
Guide hotel operators to appropriate Choice resources (ChoiceU, Centers of Excellence, Owner Relations, Brand Operations).
Deliver high‑impact consultations leveraging platforms such as CoSTAR, Medallia, Salesforce, Tableau, Workday, and BI tools.
Maintain clear and professional communication with owners, property teams, management companies, and internal stakeholders.

Minimum 15 years of progressive hotel operations experience, preferably in midscale or upper‑midscale brands.
Minimum 10 years of hotel leadership experience, ideally including multi‑unit or franchise performance responsibility.
Demonstrated success leveraging analytics and data for performance improvement.
Proven experience managing ambiguity, influencing without authority, and navigating matrixed environments.
Strong analytical and forecasting capabilities, including GOP and budget management experience.
Proficiency with Microsoft Office and hotel‑related data platforms (CoSTAR, Medallia, Salesforce, Tableau, BI dashboards, Workday, Concur).
Ability to translate analytics into actionable recommendations for operators and owners.
Exceptional communication, consulting, and persuasive influencing skills.
Strong project coordination and time‑management capabilities.
Demonstrated ability to establish credibility and build strong owner/operator relationships.
Bachelor’s Degree in Hotel Management, Business, Marketing, or related field or equivalent combination of education and work experience. MBA preferred.

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

Area Director, Franchise Performance

Key skills