About this role

Coordinating regional defence marketing activity across multiple European markets
Supporting sales teams with technically credible, customer-facing materials
Localising and adapting corporate content appropriately for European audiences
Managing external agencies and suppliers with clear performance expectations
Supporting exhibitions, demonstrations and customer engagement activity from a strategic and coordination perspective
Ensuring regional activity aligns with corporate positioning and brand governance
Providing structured feedback from the region to product and corporate marketing teams
Managing regional marketing budget within global frameworks

Significant B2B or B2G marketing experience
Experience within defence or a closely regulated adjacent industry
Demonstrated experience operating across European markets
Experience managing agencies and suppliers
Ability to navigate a matrix enterprise structure with professionalism and maturity
Capability to translate complex technical information into clear, accurate communications
Highly Desirable: Existing defence industry network
Familiarity with European procurement environments
Background in aerospace, protective equipment or comparable regulated sectors

Regional Marketing Manager

Key skills