Fleetio is a modern software platform that helps organizations manage their fleet operations, and they are seeking a Senior Customer Marketing Manager to lead customer advocacy initiatives. This role involves building scalable Customer Marketing programs and collaborating with various teams to enhance customer engagement and brand credibility.
Responsibilities:
- Build and scale a formal Customer Marketing program that supports marketing, sales, and product initiatives
- Increase the volume and quality of customer proof points, including case studies, testimonials, reviews, and references
- Develop a structured pipeline of customer champions who actively promote the brand
- Support revenue growth by enabling sales with customer references and proof stories
- Elevate the company’s brand credibility through authentic customer storytelling and thought leadership
- Strengthen relationships with strategic customers through recognition and engagement opportunities, including a Customer Advisory Board
- Expand participation in events, webinars, advisory boards, and speaking opportunities
- Partner with Product Marketing to showcase customer outcomes and success narratives
- Improve the company's presence on review platforms and peer communities
- Create measurable programs that tie Marketing activities to pipeline influence and customer retention
Requirements:
- 7–9+ years of experience in customer marketing, lifecycle marketing, or related roles
- Proven success building or scaling Customer Marketing or reference programs
- Strong track record developing customer stories, case studies, and testimonials
- Experience partnering with sales teams to support customer references
- Demonstrated ability to build executive-level customer relationships
- Strong cross-functional collaboration skills across marketing, product, and customer success
- Experience managing customer speakers, advisory boards, or events
- Ability to translate customer success into compelling narratives that support revenue growth
- Strong project management and program development skills
- Experience with Customer Marketing platforms, CRM systems, and marketing automation tools