Senior Customer Marketing Manager

Fleetio is a modern software platform that helps organizations manage their fleet operations, and they are seeking a Senior Customer Marketing Manager to lead customer advocacy initiatives. This role involves building scalable Customer Marketing programs and collaborating with various teams to enhance customer engagement and brand credibility.

Responsibilities:

• Build and scale a formal Customer Marketing program that supports marketing, sales, and product initiatives
• Increase the volume and quality of customer proof points, including case studies, testimonials, reviews, and references
• Develop a structured pipeline of customer champions who actively promote the brand
• Support revenue growth by enabling sales with customer references and proof stories
• Elevate the company’s brand credibility through authentic customer storytelling and thought leadership
• Strengthen relationships with strategic customers through recognition and engagement opportunities, including a Customer Advisory Board
• Expand participation in events, webinars, advisory boards, and speaking opportunities
• Partner with Product Marketing to showcase customer outcomes and success narratives
• Improve the company's presence on review platforms and peer communities
• Create measurable programs that tie Marketing activities to pipeline influence and customer retention

Requirements:

• 7–9+ years of experience in customer marketing, lifecycle marketing, or related roles
• Proven success building or scaling Customer Marketing or reference programs
• Strong track record developing customer stories, case studies, and testimonials
• Experience partnering with sales teams to support customer references
• Demonstrated ability to build executive-level customer relationships
• Strong cross-functional collaboration skills across marketing, product, and customer success
• Experience managing customer speakers, advisory boards, or events
• Ability to translate customer success into compelling narratives that support revenue growth
• Strong project management and program development skills
• Experience with Customer Marketing platforms, CRM systems, and marketing automation tools