Support campaign build and execution across Email, SMS, Push, and In-App — managing setup, QA, scheduling, and deployment within platform tools.
Maintain the omnichannel marketing calendar, tracking upcoming campaigns, deadlines, and dependencies to keep execution on schedule.
Assist in the development of creative briefs by gathering background information, audience parameters, and campaign objectives from the Account Manager.
Coordinate creative review and approval workflows, routing assets between internal teams and flagging feedback clearly and on time.
Build and QA campaign audiences and segmentation logic in platform tools, ensuring targeting parameters match the approved strategy.
Pull and compile campaign performance reports, organizing data clearly to draw insights and present to clients.
Monitor live campaigns for delivery issues, anomalies, or errors — escalating quickly and helping troubleshoot with platform and data teams.
Support A/B test setup and tracking, documenting test parameters, results, and next steps as directed by the Account Manager.

1–3 years of experience in marketing, CRM, digital operations, or a related field
Familiarity with email or CRM platforms (Braze, Attentive, Salesforce Marketing Cloud, or similar) a plus
Strong attention to detail — you catch errors before they go out the door
Organized and proactive; you manage your own tasks without needing to be reminded
Clear communicator — in writing, in meetings, and when flagging issues
Comfortable working with data at a basic level — pulling reports, reviewing metrics, spotting anomalies
Eager to learn the strategy behind the execution, not just complete tasks
Proficient in Google Workspace, Microsoft Office Suite, and project management tools such as Monday.com
Bachelor's degree in Marketing, Communications, Business, or related field

CRM/Marketing Coordinator

Key skills