Design and optimize scalable adoption workflows and lifecycle programs that drive sustained product usage and customer value.
Use product and engagement data to identify post-onboarding friction and implement targeted adoption initiatives.
Build and maintain adoption playbooks, engagement frameworks, and automation rules across in-product and out-of-product experiences.
Configure and manage adoption tracking and engagement systems using tools such as Marketo, Salesforce, Pendo, and Gainsight.
Partner with Customer Success, Product, Sales, and Marketing teams to align adoption programs with customer needs, business goals, and expansion readiness.
Continuously test, measure, and refine adoption touchpoints, content delivery, and engagement cadence based on performance data.

4-6+ years of experience in Customer Marketing, lifecycle marketing, or post-sale growth programs in a B2B SaaS environment.
Hands-on experience building and executing campaigns in Marketo and Salesforce.
Strong understanding of post-sale customer journeys, including onboarding, adoption, and expansion.
Proven ability to design, build, and own scalable customer programs and operational workflows.
Experience using engagement and usage data to guide program strategy and optimization.
Ability to coordinate cross-functional initiatives across Customer Success, Sales, Product, and Marketing.
Strong analytical mindset with the ability to translate insights into practical operational improvements.

Customer Marketing Advisor – Adoption

Key skills