Senior Event Marketing Manager

Role Overview

• Serve as the demand generation lead for priority Salesforce events, owning campaign strategy from audience definition through execution and performance.
• Translate event objectives into integrated, audience-first campaign strategies that drive registrations, attendance, engagement, and pipeline.
• Develop comprehensive campaign frameworks outlining audience segments, messaging alignment, channel roles, sequencing, and activation strategy.
• Ensure campaigns are executed cohesively across paid, owned, organic, and partner channels.
• Define and evolve audience segmentation strategies using behavioral, firmographic, technographic, and engagement data.
• Identify priority audiences, whitespace opportunities, and high-value segments aligned to event and business objectives.
• Partner with analytics and data teams to continuously refine targeting, improve conversion rates, and optimize audience reach and efficiency.
• Ensure consistent audience strategy alignment across all campaign channels and touchpoints.
• Act as the central liaison across Experience Strategy, Creative, Messaging, Product Marketing, Media Lab, Lifecycle Marketing, and regional teams.
• Ensure campaign strategy is clearly translated into channel activation plans and creative execution.
• Collaborate with creative and messaging teams to ensure campaign assets resonate with priority audiences and align to campaign goals.
• Align channel owners across paid media, email, web, organic social, and partner channels to ensure coordinated campaign execution.
• Own campaign performance across key metrics including registrations, attendance, engagement, and pipeline generation.
• Monitor campaign performance, identify trends and gaps, and proactively drive optimizations.
• Deliver performance reporting, insights, and strategic recommendations to stakeholders and leadership.
• Apply data-driven insights to continuously refine segmentation, targeting, channel mix, and campaign strategy.
• Serve as the strategic point of contact for demand generation campaign strategy across internal stakeholders.

Requirements

• 8+ years of experience in demand generation, integrated campaign strategy, or event marketing, preferably in B2B technology
• Proven experience owning and leading integrated marketing campaigns across multiple channels
• Strong expertise in audience segmentation, targeting strategy, and campaign orchestration
• Experience working cross-functionally with creative, messaging, channel owners, and senior stakeholders
• Strong analytical skills and experience using data to drive campaign optimization and strategy
• Excellent communication, leadership, and stakeholder management skills
• Strong project management and organizational capabilities
• Ability to operate effectively in fast-paced, highly cross-functional environments.

Benefits

• time off programs
• medical
• dental
• vision
• mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program