Aparavi is a company focused on transforming unstructured data into usable knowledge for AI systems. They are seeking a Product Marketing Manager to lead the go-to-market strategy and messaging for their enterprise data intelligence platform, collaborating closely with various teams to drive adoption and growth.
Responsibilities:
- Define product messaging and positioning for Aparavi’s platform
- Shape and refine AI-related messaging and use cases for our platform, connecting AI capabilities to clear value propositions for our target ICPs
- Design and execute launch and go-to-market plans in partnership with Product, Sales, and Marketing
- Help bring new features and capabilities to market with clear narratives and launch programs
- Translate complex technical concepts into clear customer value for CIOs, data teams, and AI leaders
- Build sales enablement materials and demo narratives (decks, one-pagers, battlecards, talk tracks)
- Develop product pages, solution pages, and messaging frameworks for web and campaigns
- Partner with engineering and solutions teams to align product messaging with real customer workflows
- Gather insights from customers, demos, and the market to continuously refine messaging and positioning
Requirements:
- Experience in product marketing or technical marketing for B2B software
- Experience with enterprise SaaS, AI platforms, or data infrastructure
- Experience with developer tools or analytics platforms
- Exposure or experience in AI
- Comfortable working closely with engineers and turning complex technical capabilities into messaging that resonates with enterprise buyers and senior stakeholders (CIOs, heads of data/AI)
- Professional-level English communication skills, written and spoken