Messaging Strategy Leader, Senior Director

Role Overview

• Define and lead a unified, audience‑centric messaging strategy
• Develop differentiated messaging frameworks and narrative architectures
• Translate complex capabilities and competitive insights into accessible stories
• Build cross‑functional alignment ensuring consistent narrative threads
• Establish integrated planning processes and master calendars
• Serve as the center of gravity for the end‑to‑end messaging lifecycle
• Partner to evolve content production models, workflows, and governance
• Lead a cross‑functional Messaging Council to align priorities
• Build measurement capabilities to assess messaging effectiveness
• Develop and lead a high‑performing messaging team

Requirements

• Minimum 10+ years of B2B marketing experience
• Bachelor’s degree in marketing, communications, business, or a related field
• Demonstrated success building messaging frameworks and value propositions
• Strong understanding of B2B buyer behavior and audience segmentation
• Proven ability to lead cross‑functional initiatives
• Experience establishing messaging governance and performance measurement frameworks
• Exceptional communication and executive storytelling skills
• Familiarity with content management platforms and analytics solutions
• Experience in healthcare or regulated industries
• Ability to work from a Cigna Group office 3 days a week, if applicable

Benefits

• Health insurance
• 401(k) plans
• Paid time off
• Flexible working arrangements
• Professional development opportunities