Social Media Manager

Role Overview

• As a key member of the Brand Marketing team, the Social Media Manager will lead the development and execution of Baggallini’s social media strategy during a pivotal period of brand evolution.
• This role is both strategic and highly hands-on, responsible for creating compelling in-house content, driving influencer partnerships, and building scalable social commerce programs.
• Manage strategy and personally concept, shoot, edit, and publish short-form content in-house across TikTok, Instagram, and emerging platforms.
• Own influencer sourcing and content acquisition through both paid partnerships and gifting programs, ensuring a consistent pipeline of high-quality creator content.
• Establish and scale Baggallini’s ShopMy affiliate program, leveraging creator relationships to drive measurable revenue growth.
• Lead TikTok strategy with deep understanding of trends, algorithms, and content formats.
• Track and analyze engagement, growth, traffic, and revenue metrics.

Requirements

• BS/BA in Marketing, Communications, Business, or related field; equivalent professional experience considered in lieu of degree.
• 4+ years of experience managing and creating social media content for retail or consumer brands, preferably in fashion or accessories.
• Proven experience concepting, filming, editing, and publishing short-form video content in-house (TikTok, Instagram Reels, etc.).
• Strong understanding of social-first storytelling and platform-native content creation.
• Demonstrated success securing and managing influencer partnerships across both paid collaborations and gifting programs.
• Experience building or scaling affiliate programs; ShopMy experience strongly preferred.
• Hands-on experience launching or managing TikTok Shop or other social commerce platforms strongly preferred.
• Experience managing marketing or influencer budgets, with ability to track spend, forecast needs, and evaluate ROI.
• Strong understanding of social commerce, affiliate marketing models, and performance-based partnerships.
• Demonstrated experience leveraging AI tools (e.g., ChatGPT, generative AI content tools, video editing AI features, analytics automation tools) to enhance content ideation, streamline workflows, and improve performance.
• Comfort experimenting with and integrating emerging AI technologies into content creation, trend analysis, influencer sourcing, and reporting processes.
• Proficiency in short-form video editing tools (e.g., CapCut, Adobe Premiere, in-app editing tools).
• Strong analytical skills with ability to interpret engagement, traffic, and revenue metrics to inform strategy.
• Highly organized with the ability to manage multiple projects, creator relationships, timelines, logistics, and sample coordination simultaneously.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, resourceful, and comfortable operating in a fast-paced, evolving environment.
• Ability to work both independently and cross-functionally with Marketing, E-commerce, Merchandising, and Operations teams.
• Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork.

Benefits

• Flexible work arrangements
• Professional development opportunities