Social Media Manager – Performance Marketing

Role Overview

• You take overall responsibility for our social media presence (Instagram, TikTok, LinkedIn).
• You strategically develop our channels — from positioning and editorial planning to format development.
• You identify which content resonates with our target audiences and sustainably grow our reach.
• You coordinate content input from volunteers and internal stakeholders and establish clear processes.
• You independently conceptualize and produce high-performing content (Reels, TikToks, carousel posts, Stories, etc.).
• You translate our mission into valuable, action-driving storytelling.
• You stay on top of trends and quickly, creatively adapt new formats for our education-focused audiences.
• You ensure a consistent visual and verbal brand identity.
• You manage our community (DMs/comments) with respect and professionalism.
• You detect sentiment and feedback early and derive optimizations.
• You build relationships with multipliers, influencers, and collaboration partners.
• You progressively familiarize yourself with performance marketing (e.g., Google Ads, tracking, analytics).

Requirements

• You have solid experience in social media management and content creation.
• You think digitally, are a social-media native and/or have an exceptionally quick grasp of platforms.
• You understand how algorithms, trends, and formats work and how to build organic reach.
• Ideally, you have initial professional experience in performance marketing (e.g., Meta Ads, Google Ads, Analytics) or strong motivation to systematically upskill in this area.
• You are confident using Canva; basic knowledge of the Adobe Creative Cloud is a plus.
• You are a true team player, communicate openly, and enjoy interacting with people.
• Experience in the non-profit sector is a definite plus; at minimum you have a good understanding of volunteer work.

Tech Stack

• Cloud

Benefits

• Fully remote work: We have no headquarters. You work from your home office (residence in Germany) and enjoy full flexibility.
• Team workshops: Approximately once a quarter we meet for three days with the full-time team.
• Co-working and home office budget: €1,000 per year for coworking or home office equipment — with the option for later personal ownership.
• Flexible working hours: You decide when you are most productive.
• Your preferred equipment: Apple or Windows — your choice.
• Real development prospects: You start with a clear social media focus and can develop toward performance responsibility over time.
• A meaningful mission: Work that actively contributes to the common good and promotes educational equity.