Buy and manage paid media across digital/traditional platforms for clients
Influence paid media strategy across multiple campaigns, channels, and platforms to achieve business goals
Build, optimize, and guide reporting for media campaigns for clients
Review recent campaign performance and make optimization recommendations to a senior PMM/make optimizations based on trends you’re seeing in the data
Collaborate with a Senior Digital Marketing Manager on a full-funnel marketing strategy for an existing client
Identify an opportunity or gap within a current client’s media strategy and provide a comprehensive solution to the problem
Collaborate with creatives to design and deploy campaigns that drive business results for clients

2+ years of media buying/digital marketing experience and experience working in/with agencies
Sound business acumen and client presentation skills
A deep understanding of paid digital marketing channels, tactics, and strategies, and how they work together to provide a seamless customer experience
Digital advertising platform and reporting experience (Google Ads, Bing, Meta, LinkedIn Ads, demand-side platforms, Twitter, Pinterest, Google Tag Manager, Google Analytics, Google Data Studio/Looker, etc.)
A data-first mindset that emphasizes media buying to drive client business KPIs (leads, traffic, sales, etc)
Ability to analyze and report on campaign progress and optimization recommendations
Desire to continue paid media subject matter expertise by understanding key industry trends, and emerging technology to provide informed thought leadership POVs from E3

Paid Media Manager

Key skills