Reporting to the SVP, Distribution & Channel Management within Sun Life’s Retail Advice & Solutions business
Accountable for the end-to-end advisor and associate advisor recruitment strategy for Sun Life Financial Distribution
Developing and executing strategies to grow the SLFD salesforce across Canada
Developing and implementing various recruitment initiatives to attract and appoint new advisors
Working with key business stakeholders to attract, qualify, select, and onboard quality Advisors
Partnering with CoEs, Executive and Distribution leadership teams to forecast Sales Power needs
Providing market intelligence on current issues and emerging market/recruiting trends
Collaborating closely with Regional leaders to gather feedback and improve the recruitment process

Requires Financial services industry experience and in-depth understanding of the advisory career
Experience in Life and Health distribution with a focus on mass market / mass affluent recruiting
Excellent communication skills including public speaking, 1:1 communications, and ability to influence and negotiate
Ability to address issues strategically and execute operationally
Ability to influence and interact with all levels of the organization
Strong business acumen, and high level of emotional intelligence
Strong flexibility to adapt to business needs in a fast-paced and constantly changing environment
Excellent analytical and creative problem-solving skills with an ability to continually improve job processes and procedures
Proven leadership and interpersonal skills, ability to lead people through change
Requires strong verbal and written communication skills with strong interpersonal and relationship building skills
Bilingualism (French, English, both oral and written) is required for Quebec only

Competitive salary and bonus structure influenced by market range data
Pension, stock and savings programs to help build and enhance your future financial security
Flexible Benefits from the day you join to meet the needs of you and your family
Care Days available for self-care or care of others (i.e., family or others you may support)
Sick Days to support your well-being
A friendly, collaborative and inclusive culture

AVP, Advisor Growth and Retention Strategy

Key skills