Develop and execute marketing strategies that increase brand visibility and attract both clients and candidates.
Plan and lead marketing campaigns across multiple platforms to support company growth.
Identify opportunities to improve brand positioning, lead generation, and talent attraction.
Lead the development and execution of content strategies across social media platforms.
Create meaningful and engaging content that highlights the company’s services, culture, and success stories.
Improve the company’s social media presence and engagement through innovative and strategic initiatives.
Strengthen the company’s messaging and positioning across all digital channels.
Ensure consistency in brand voice, tone, and visual identity.
Communicate the company’s value proposition clearly to both clients and remote professionals.
Work closely with recruitment, operations, and leadership teams to gather insights and align marketing initiatives with company goals.
Monitor marketing performance metrics and continuously refine strategies based on insights.

Proven experience in marketing strategy and campaign execution
Strong understanding of social media marketing and content strategy
Ability to work independently and take ownership of marketing initiatives
Demonstrated creativity and ability to think outside the box
Excellent communication and storytelling skills
Experience working with B2B services, recruitment companies, or talent-focused organizations is a plus
Comfortable collaborating cross-functionally while maintaining autonomy

Marketing Manager

Key skills