Director, Product Marketing

Role Overview

• Define and evolve product value propositions, positioning, and messaging for key audiences—including consumers, vehicle and equipment dealers, and other partners who sell our products.
• Leverage customer insights, performance data, market trends, and competitive analysis to shape messaging and support growth objectives.
• Collaborate with Product, Sales, Research, CX, Analytics, and other stakeholders to gather inputs and translate them into clear, compelling narratives.
• Lead the development and execution of integrated go‑to‑market strategies for new product launches and enhancements.
• Build and maintain sales and marketing enablement materials such as presentations, one‑pagers, videos, and collateral.
• Support affinity and strategic partner brands with product marketing strategy, guidance, and deliverables.
• Ensure all materials meet brand standards while identifying and communicating unique requirements within the Auto and Commercial Equipment lines.
• Partner closely with Sales and Product teams to develop materials that improve product understanding, adoption, and conversion across both consumer and dealer channels.
• Lead multi‑workstream initiatives spanning Marketing, Creative Services, Product, Operations, and Technology.
• Provide strategic direction to Creative Services at project kickoff and ensure work is prioritized, on brief, and delivered on time.
• Manage legal and compliance review cycles for all marketing deliverables.
• Represent Marketing in national client implementations, supporting collateral needs, review processes, and client communication.

Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• A minimum of 10 years of progressive product marketing experience, ideally supporting complex product portfolios or multi‑channel environments.
• Proven ability to lead large, cross‑functional initiatives with minimal oversight, driving clarity and execution across diverse stakeholder groups.
• Experience developing marketing materials across a wide range of channels, platforms, and formats (digital, print, sales enablement, training, etc.).
• Strong analytical and storytelling capabilities, with a track record of leveraging data to guide decisions and successfully manage major product launches.
• Highly proficient working in a Windows-based environment and using Microsoft 365 tools, including Outlook, Word, Excel, PowerPoint, Teams, SharePoint, and OneDrive.
• Experience with Monday.com (project management), Bynder or similar digital asset management platforms, and Adobe Acrobat Pro.
• Excellent executive communication skills, with the ability to challenge constructively.
• Ability to thoughtfully integrate AI tools into marketing operations to drive efficiency, scalability, and innovation.
• Strategic thinker with the ability to influence product direction and lead cross‑functional initiatives.
• Strong data‑driven decision‑making, with the ability to translate insights into clear recommendations and executive‑ready narratives.
• Demonstrated ability to set direction, manage competing priorities, and drive alignment across stakeholders.
• Proven track record of independent ownership, proactive problem‑solving, and accountable leadership.
• Experience improving cross-functional marketing processes to increase speed, quality, and scalability using structured methodologies (Lean, Six Sigma, Agile).

Benefits

• Comprehensive health, dental, and vision insurance day one of employment.
• 401(k) with company 6% match.
• Paid time off, holidays, and volunteer days.
• 100% virtual work from home environment with semi-annual opportunities to meet in person.
• Professional development programs.
• Employee wellness programs and mental health resources.