Growth Marketing Director

Role Overview

• Act as "GTM engineer" to orchestrate AI-powered campaigns end-to-end, from lead enrichment and personalization to multi-channel distribution and optimization
• Design, deploy, and manage AI agents for inbound qualification, outbound prospecting, and lead nurturing using tools like Clay, 11x, Artisan, or Salesforce Agentforce
• Build automated content workflows using AI for social media, SEO, email, and paid channels to maintain consistent market presence at scale
• Research, evaluate, and implement cutting-edge AI-driven growth and content tools to improve speed, personalization, and performance across all channels
• Create intelligent automation for lead nurturing, re-engagement, and lifecycle progression based on behavioral triggers and account signals
• Own the end-to-end growth strategy across acquisition, activation, retention, and expansion
• Design, execute, and analyze high-velocity growth experiments across email, LinkedIn, WhatsApp, paid channels, and SEO
• Optimize the full funnel from lead → MQL → SQL → revenue in close collaboration with Sales and RevOps
• Manage and scale paid acquisition (Google, LinkedIn), owning budgeting, CAC optimization, and rapid experimentation
• Define, track, and report on core growth metrics with clear attribution and ROI measurement
• Develop and execute account-based marketing (ABM) strategies targeting senior decision-makers in target verticals (CEOs, CFOs, CROs, Heads of Payments)
• Partner closely with Sales, Product, and Product Marketing to craft hyper-personalized messaging for target segments and ICPs
• Plan, launch, and optimize multi-channel lead generation programs with clear focus on pipeline contribution, CAC targets, and ROI
• Design, launch, and iterate on campaign creative and messaging—test ad copy, landing pages, and offers at high velocity
• Manage landing page strategy and conversion rate optimization (CRO) to improve performance across the funnel
• Build automated ABM reporting dashboards for real-time performance visibility and data-driven decision-making
• Align marketing programs with sales priorities to accelerate deal velocity and close rates
• Own the company blog end-to-end—from topic ideation and editorial planning to writing, publishing, and optimization
• Write and manage blog posts, press releases, bylined articles, and long-form content to support brand positioning and demand generation
• Own the social content strategy for LinkedIn and relevant B2B platforms, driving awareness, credibility, and inbound interest
• Continuously test, iterate, and improve content based on performance data, sales feedback, and pipeline impact

Requirements

• 8–12+ years of experience in growth, performance, lifecycle, or demand marketing, with clear progression into leadership roles
• Proven track record of scaling growth at a B2B SaaS or fintech company through Series A and beyond, including meaningful impact on pipeline, revenue, and CAC efficiency
• Demonstrated experience building and scaling growth engines—taking early traction and turning it into repeatable, measurable growth
• Demonstrated experience deploying AI agents for sales/marketing automation (not just 'using ChatGPT'—actual experience building AI-driven GTM workflows that run autonomously)
• Hands-on proficiency with AI growth stack (e.g., Clay, Apollo, 11x, Artisan, AI SDR tools, AI content generation platforms) with measurable results
• Proven track record of achieving 10x+ efficiency gains through AI automation vs. traditional methods
• Experience managing AI-powered systems that operate 24/7 for lead qualification, outreach, content creation, and campaign optimization
• Ability to operate at both strategic and execution levels—from defining growth strategy to personally driving high-impact initiatives when needed
• Strong analytical and financial mindset, with deep experience in funnel analysis, attribution, experimentation, and ROI measurement
• Comfortable leading in high-ambiguity, resource-constrained settings, making sound decisions with incomplete data
• Clear, confident communicator with ability to influence senior stakeholders and guide cross-functional teams
• Track record of launching successful ABM and lead generation campaigns with measurable business impact
• Strong background in content creation and messaging for financial services or B2B tech audiences
• Exceptional written and verbal communication skills
• Expert-level proficiency with HubSpot, marketing automation platforms (Marketo, Pardot), Google Analytics, and social media platforms
• Experience with WordPress or similar CMS for content management
• Comfort with data visualization and reporting tools
• English fluency required; Portuguese and/or Spanish language skills are a strong plus.

Tech Stack

• Apollo
• SQL
• WordPress

Benefits

• Competitive salary + performance-based bonuses
• Significant equity options in a fast-growing fintech
• Comprehensive medical, dental, and vision plans
• Mental health coverage
• Professional development stipend
• Paid time off (highly encouraged to use)