Key skills
AI
About this role
Roblox is a platform that empowers users to create and share immersive digital experiences. They are seeking a Growth Marketing Intern to collaborate with the Growth Marketing and Design teams to enhance their Creative Testing Roadmap and utilize AI tools for creative ideation and testing.
Responsibilities:
- Use established Gamer Motivation Models to categorize creative concepts, ensuring our ads speak directly to why players love specific genres
- Refine the Creative Testing Roadmap to bridge the gap between audience targeting and visual storytelling
- Explore and implement AI-assisted tools to support rapid creative ideation and testing at scale
- Collaborate closely with Growth Marketing and Design to ensure strategic insights are translated into high-performing creative assets
- Deliver a clear, practical framework that guides how Roblox moves from a marketing insight to a live performance test more efficiently