Growth Marketing Manager

Role Overview

• Pipeline Generation (Performance + ABM): Own pipeline generation through performance marketing and ABM programs, with clear targets and measurable impact.
• Full-Funnel Paid Programs: Build and optimise full-funnel performance marketing across channels including Google, LinkedIn, Meta, and emerging platforms.
• Campaign Execution (End-to-End): Own all campaign execution, including: Campaign setup and daily optimisation in ad platforms; Targeting and audience strategy (including ABM execution); Tagging, tracking, pixels, and attribution; Performance reporting, forecasting, and insight generation
• ABM Program Ownership: Design and execute ABM programs aligned tightly with Sales priorities, including target account selection, segmentation, and prioritisation.
• Lifecycle & Email Marketing: Own email marketing and lifecycle programs that support acquisition, activation, and pipeline acceleration—improving performance through segmentation, testing, and continuous iteration.
• SEO Ownership: Drive SEO strategy and execution (technical + on-page + content collaboration), including keyword strategy, performance monitoring, and optimisation to increase qualified organic traffic and conversions.
• Website Optimisation: Own ongoing website optimisation and updates to improve conversion rates and funnel throughput—partnering with design/content as needed and ensuring site changes are measurable and impactful.
• Funnel Diagnosis & Improvement: Diagnose and improve the full funnel—from first touch through to pipeline creation—identifying drop-offs and prioritising fixes across channels and web experiences.
• Experimentation & CRO Roadmap: Own the experimentation and CRO roadmap from hypothesis to execution to insight to scale.
• Cross-Functional Alignment: Partner closely with Sales to align on target accounts, messaging, pipeline goals, and performance—contributing to sales enablement through data, insights, and targeting.
• Attribution & Reporting: Own attribution, reporting, and performance analysis end-to-end, ensuring data accuracy and clear insight into what drives pipeline.
• Budget Management: Manage budgets and ensure efficient ROI across growth channels.

Requirements

• 5-6 years of hands-on growth or performance marketing experience with ideally 2-3 years of experience in B2B SaaS (sales-led preferred), owning and implementing paid acquisition programs end-to-end across platforms such as Google, LinkedIn, and Meta, including budget ownership and performance optimisation.
• Strong understanding of full-funnel performance marketing, attribution, and funnel metrics (e.g., CAC, ROI, conversion rates, pipeline impact).
• Hands-on experience with lifecycle/email marketing: segmentation, testing, automation, and performance measurement.
• Working expertise in SEO, including technical fundamentals, on-page optimisation, and performance analysis.
• Experience owning and improving website conversion performance through CRO best practices, testing, and iterative optimisation.
• High analytical rigor: ability to translate performance data into clear insights, forecasts, and prioritisation decisions.
• Strong cross-functional collaboration and stakeholder management skills (especially with Sales and RevOps).
• Excellent project management skills with the ability to prioritise, manage multiple initiatives, and execute within deadlines.
• Strong attention to detail, intellectual curiosity, and a bias toward action.

Benefits

• 🧠 You'll have real visibility of what's happening in the business. We have bi-monthly company meetings, where we all get together to discuss our wins, learning opportunities, our goals and direction
• 🗣 There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas
• no egos here!
• 🌏 You'll have access to our incredible perks, such as a 'work from anywhere', where you can travel to a destination of choice and work remotely for up to 3 weeks a year, utilise our 'Thrive' allowance to pay for massages, gym classes, gigs or anything that helps you thrive!
• 🏥 We have Vitality healthcare, inclusive of optical, dental & audiological care.
• 💰 In addition to that, we offer a monthly contribution towards your mobile phone contract, an annual personal development budget and support to choose your own equipment and a lot more!
• ✈ You’ll have 33 days of holidays, inclusive of public holidays
• 🌱 Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive