Lead the end-to-end strategy for product launches and feature updates, ensuring they are positioned effectively to drive adoption and retention.
Develop compelling narratives that translate complex R&D tax legislation and SaaS functionality into clear value propositions for different buyer personas.
Build tight collaboration with Sales to create high-impact collateral, including pitch decks, case studies, and competitive intelligence that improve win rates.
Deepen our understanding of businesses at differing stages (Seed, Venture, Growth) and across key target industries to tailor our product's story.
Leverage existing channels to gather customer feedback and experiment with new ways to turn our 1200+ clients into vocal advocates.
Partner closely with Product and Tech teams to influence the roadmap based on market requirements and ROI insights.
Requirements
University undergraduate degree or equivalent.
4-6 years of experience in B2B SaaS marketing, with a specific focus on product marketing and GTM strategy.
Proven ability to translate technical features into customer-centric benefits in partnership with Product and Sales teams.
Experience targeting senior leaders and C-suite within tech and science-based industries.
Demonstrated ability to manage the product launch lifecycle with executional rigor and a focus on iterative improvement.
Expertise in data-backed storytelling, using market research and product usage metrics to build influence across GTM teams.
Comfortable in fast-paced, high-growth environments where priorities evolve as we scale.
A "proven winner" mindset with a desire to build the Product Marketing roadmap from the ground up.
Hands-on experience with automation and CMS tools (e.g., HubSpot) to distribute product content and track engagement.