Own end-to-end demand generation strategy and execution across all channels, including paid media, email/lifecycle, SEO/content distribution, events, webinars, ABM, and partner co-marketing
Build, manage, and optimize campaign programs that drive MQLs, SALs, pipeline, and revenue against defined targets and efficiency benchmarks
Own marketing-sourced and marketing-influenced pipeline metrics; build dashboards and reporting cadences to track funnel performance from top-of-funnel through closed-won
Design and execute multi-touch, multi-channel campaigns targeting AI/ML engineers, platform teams, and technical decision-makers at mid-market and enterprise accounts
Manage and optimize paid acquisition budgets across Google, LinkedIn, programmatic, sponsorships, and emerging channels; hold yourself to CAC and LTV/CAC targets
Partner with Sales to build and refine lead scoring, MQL/SAL definitions, SLAs, and handoff processes that improve conversion rates and deal velocity
Architect and manage the marketing tech stack (CRM, MAP, attribution, intent data, enrichment) to support scalable, data-driven demand gen operations
Plan and execute Runpod’s event strategy, including owned events, sponsored conferences, and field marketing activations
Build lifecycle and nurture programs that convert free-tier users and signups into qualified pipeline (PLG-to-sales motion)
Hire, develop, and lead a demand generation team as the function scales; define roles, set priorities, and establish operating cadences
Collaborate with Product Marketing, Content, and Developer Relations to align campaigns with launches, positioning, and audience insights
Requirements
8+ years of B2B demand generation or growth marketing experience, with at least 3 years in a leadership or management role
Proven track record of building and scaling demand gen programs that directly contributed to pipeline and revenue targets at a high-growth B2B SaaS company
Deep hands-on experience with marketing automation, CRM (HubSpot or Salesforce), attribution tools, and paid media platforms
Experience marketing to developers or technical audiences (infrastructure, DevTools, cloud, or AI/ML strongly preferred)
Strong analytical skills with the ability to translate data into actionable insights; comfortable building and interpreting pipeline and funnel models
Experience owning a demand gen budget of $1M+ and reporting on CAC, LTV/CAC, and channel ROI
Experience working in PLG or hybrid PLG + sales-assisted environments
Excellent cross-functional collaboration skills; demonstrated ability to partner closely with Sales, Product, and GTM leadership
Successful completion of a background check
Tech Stack
Cloud
Benefits
Meaningful equity in a fast-growing company
everyone on the team receives stock options — your impact drives our growth, and you share in the upside.
Generous medical, dental & vision plans — we cover 100% for all employees and partial for dependents.
Flexible PTO
take the time you need to recharge
Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication
Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale.
$1,200 Home Office & Equipment Stipend
We set you up for success from day one with gear and support to create your ideal workspace