Director of Demand Generation

Role Overview

• Own end-to-end demand generation strategy and execution across all channels, including paid media, email/lifecycle, SEO/content distribution, events, webinars, ABM, and partner co-marketing
• Build, manage, and optimize campaign programs that drive MQLs, SALs, pipeline, and revenue against defined targets and efficiency benchmarks
• Own marketing-sourced and marketing-influenced pipeline metrics; build dashboards and reporting cadences to track funnel performance from top-of-funnel through closed-won
• Design and execute multi-touch, multi-channel campaigns targeting AI/ML engineers, platform teams, and technical decision-makers at mid-market and enterprise accounts
• Manage and optimize paid acquisition budgets across Google, LinkedIn, programmatic, sponsorships, and emerging channels; hold yourself to CAC and LTV/CAC targets
• Partner with Sales to build and refine lead scoring, MQL/SAL definitions, SLAs, and handoff processes that improve conversion rates and deal velocity
• Architect and manage the marketing tech stack (CRM, MAP, attribution, intent data, enrichment) to support scalable, data-driven demand gen operations
• Plan and execute Runpod’s event strategy, including owned events, sponsored conferences, and field marketing activations
• Build lifecycle and nurture programs that convert free-tier users and signups into qualified pipeline (PLG-to-sales motion)
• Hire, develop, and lead a demand generation team as the function scales; define roles, set priorities, and establish operating cadences
• Collaborate with Product Marketing, Content, and Developer Relations to align campaigns with launches, positioning, and audience insights

Requirements

• 8+ years of B2B demand generation or growth marketing experience, with at least 3 years in a leadership or management role
• Proven track record of building and scaling demand gen programs that directly contributed to pipeline and revenue targets at a high-growth B2B SaaS company
• Deep hands-on experience with marketing automation, CRM (HubSpot or Salesforce), attribution tools, and paid media platforms
• Experience marketing to developers or technical audiences (infrastructure, DevTools, cloud, or AI/ML strongly preferred)
• Strong analytical skills with the ability to translate data into actionable insights; comfortable building and interpreting pipeline and funnel models
• Experience owning a demand gen budget of $1M+ and reporting on CAC, LTV/CAC, and channel ROI
• Experience working in PLG or hybrid PLG + sales-assisted environments
• Excellent cross-functional collaboration skills; demonstrated ability to partner closely with Sales, Product, and GTM leadership
• Successful completion of a background check

Tech Stack

• Cloud

Benefits

• Meaningful equity in a fast-growing company
• everyone on the team receives stock options — your impact drives our growth, and you share in the upside.
• Generous medical, dental & vision plans — we cover 100% for all employees and partial for dependents.
• Flexible PTO
• take the time you need to recharge
• Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication
• Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale.
• $1,200 Home Office & Equipment Stipend
• We set you up for success from day one with gear and support to create your ideal workspace