Develop and execute a comprehensive demand generation strategy that delivers qualified leads, accelerates pipeline growth, and drives revenue outcomes.
Partner closely with Sales and Revenue Operations to improve funnel efficiency, lead quality, and opportunity conversion.
Oversee campaign planning, digital marketing, and content strategy — ensuring all initiatives align with business objectives and brand positioning.
Establish and own marketing performance metrics, attribution models, and reporting processes to measure ROI and inform investment decisions.
Collaborate with the CMO on annual planning, forecasting, and budget optimization across channels and programs.
Lead, mentor, and grow a high-performing demand generation team, fostering a culture of experimentation, accountability, and continuous improvement.
Partner with Product Marketing and Brand to ensure consistent storytelling across paid, owned, and earned channels.
Evaluate and optimize marketing technology tools and automation systems to enhance scalability and data visibility.
Represent Marketing leadership in cross-functional planning sessions, customer events, and executive reviews.
Own pipeline forecasting and partner with Sales and Finance to deliver accurate revenue projections
Develop and present demand generation performance updates to executive leadership and the Board
Build and execute a demand strategy that delivers 65%+ of the qualified pipeline and closed revenue required to achieve 43% ARR growth, while maintaining efficient CAC and pipeline velocity benchmarks.
Requirements
8+ years of progressive experience in B2B marketing, preferably within the SaaS industry, with at least 3 years in a senior or leadership role.
Proven track record of designing and executing multi-channel demand generation strategies that drive measurable revenue growth.
Strong expertise in digital marketing, content strategy, lead generation, and campaign automation.
Experience collaborating closely with Sales leadership to improve lead flow, qualification processes, and conversion rates.
Analytical and metrics-driven mindset, adept at interpreting performance data and optimizing for efficiency and ROI.
Experience managing and mentoring marketing teams, fostering alignment and performance.
Proficiency with HubSpot, CRM systems, and MarTech stacks (automation, attribution, analytics).
Excellent communication, leadership, and collaboration skills, with the ability to influence cross-functional teams.
Highly organized, efficient, and able to balance strategic priorities with hands-on execution.
Ability to travel up to 25–30%, including domestic and international trips for leadership meetings, trade shows, and customer or partner events.
Ability to sit for extended periods and work at a monitor for long durations.
Ability to lift up to 45 lbs (for marketing events or setup needs).