Senior Director of Demand Generation

Role Overview

• Develop and execute a comprehensive demand generation strategy that delivers qualified leads, accelerates pipeline growth, and drives revenue outcomes.
• Partner closely with Sales and Revenue Operations to improve funnel efficiency, lead quality, and opportunity conversion.
• Oversee campaign planning, digital marketing, and content strategy — ensuring all initiatives align with business objectives and brand positioning.
• Establish and own marketing performance metrics, attribution models, and reporting processes to measure ROI and inform investment decisions.
• Collaborate with the CMO on annual planning, forecasting, and budget optimization across channels and programs.
• Lead, mentor, and grow a high-performing demand generation team, fostering a culture of experimentation, accountability, and continuous improvement.
• Partner with Product Marketing and Brand to ensure consistent storytelling across paid, owned, and earned channels.
• Evaluate and optimize marketing technology tools and automation systems to enhance scalability and data visibility.
• Represent Marketing leadership in cross-functional planning sessions, customer events, and executive reviews.
• Own pipeline forecasting and partner with Sales and Finance to deliver accurate revenue projections
• Develop and present demand generation performance updates to executive leadership and the Board
• Build and execute a demand strategy that delivers 65%+ of the qualified pipeline and closed revenue required to achieve 43% ARR growth, while maintaining efficient CAC and pipeline velocity benchmarks.

Requirements

• 8+ years of progressive experience in B2B marketing, preferably within the SaaS industry, with at least 3 years in a senior or leadership role.
• Proven track record of designing and executing multi-channel demand generation strategies that drive measurable revenue growth.
• Strong expertise in digital marketing, content strategy, lead generation, and campaign automation.
• Experience collaborating closely with Sales leadership to improve lead flow, qualification processes, and conversion rates.
• Analytical and metrics-driven mindset, adept at interpreting performance data and optimizing for efficiency and ROI.
• Experience managing and mentoring marketing teams, fostering alignment and performance.
• Proficiency with HubSpot, CRM systems, and MarTech stacks (automation, attribution, analytics).
• Excellent communication, leadership, and collaboration skills, with the ability to influence cross-functional teams.
• Highly organized, efficient, and able to balance strategic priorities with hands-on execution.
• Ability to travel up to 25–30%, including domestic and international trips for leadership meetings, trade shows, and customer or partner events.
• Ability to sit for extended periods and work at a monitor for long durations.
• Ability to lift up to 45 lbs (for marketing events or setup needs).

Benefits

• Flexible work arrangements
• Employee wellbeing support
• Remote work options