Partner with campaign, journey, content, marketing operations, and sales teams to build and launch sophisticated, multi-channel automation programs across Marketo, Sendoso, and the broader martech stack.
Take responsibility for the planning and delivery of automated email nurture, newsletter, and direct mail programs, in integrated campaigns.
Build and manage BDR-focused programs that support targeted marketing-assisted outbound (MAO).
Understand the sales process and align closely with business development teams to ensure programs deliver impact across the full funnel—from pipeline creation through deal progression.
Serve as a leader within the Direct Mail Center of Excellence (COE), owning documentation, playbooks, wikis, enablement materials, and channel guidelines.
Develop and uphold a direct mail and gifting playbook.
Build and maintain a repository of high-value “door opener” programs, featuring highly personalized offers aligned to audience needs and sales motions.
Act as the primary point of contact with direct mail vendor, managing communication, enablement, and optimization.
Be a database whisperer: manage audience targeting and segmentation, and cooperate across business units on campaign planning, orchestration, and maintaining send calendars.
Analyze, communicate, and present campaign results, delivering in-depth performance insights and recommendations to continuously optimize programs.
Manage quarterly testing and experimentation plans, applying a test-and-learn mentality to creative, offers, personalization, timing, and automation logic.
Develop content variations and derivatives using Adobe GenStudio to support scalable, personalized program execution.
Requirements
Bachelor’s degree or equivalent experience, with an emphasis in business, marketing, or a related field.
3+ years of B2B marketing experience owning, developing, and optimizing nurture and lifecycle programs using marketing automation technology.
Marketo certification required.
Intermediate to advanced email marketing experience, plus hands-on experience integrating direct mail & gifting into demand generation programs.
Strong analytical skills with the ability to interpret large datasets, identify meaningful trends, and translate insights into action.
Experience navigating a large enterprise environment and growing through cross-functional collaboration.
Outstanding project management skills—able to balance multiple priorities, drive work to completion, and gain alignment across collaborators.
Excellent written, verbal, and presentation skills.