Demand Generation Manager

Role Overview

• You’ll design, build, and run account-based campaigns that move target accounts through awareness to pipeline across both public and private sectors.
• This is a manager-level, cross-functional role: you’ll own the ABM campaign playbook, run 1:1 and exec-level ABM plays, partner tightly with Product Marketing, Sales, Sales Enablement, Customer Success, and Marketing Ops to operationalize ABM at scale while adapting tactics by sector (public vs private).
• This role balances strategy, execution, vendor/tool management, and campaign performance management to increase multi-threaded engagement and measurable pipeline influence.

Requirements

• 5+ years of B2B demand generation experience, including 2+ years leading ABM programs at scale across enterprise and mid-market segments.
• Deep expertise in ABM and intent platforms (e.g., 6sense or similar), marketing automation (Marketo/Pardot), CRM systems (Salesforce), with strong analytical and data fluency.
• Proven ability to align Sales, Product Marketing, Customer Success, and Marketing Ops around unified account strategy and measurable pipeline outcomes.
• Strong operational discipline, including campaign brief development, structured kickoff cadences, reporting frameworks, vendor management, and quality assurance.
• Exceptional written and executive communication skills, with experience building executive briefs, ROI narratives, and thought leadership-driven campaigns.
• Familiarity with public sector procurement environments and/or private sector security, retail, or property workflows.
• Demonstrated success executing executive-level ABM plays and integrating customer advocacy into account-based strategies.
• Hands-on experience orchestrating multi-channel campaigns across email, paid media, direct mail, events, and sales outreach.

Benefits

• Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.
• Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
• Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
• Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
• Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
• Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.
• Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
• ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today
• Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
• WFH Stipend: $150 per month to cover the costs of working from home.
• Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.
• Home Office Stipend: A one-time $750 to help you create your dream office.