Build and execute personalized lead nurturing programs, 1:1 and 1-to-many ABM through multi-channel outreach.
Develop meaningful dialogues with MQLs and convert them into SQLs/Product Demo booking.
Manage Nurturing funnel and set up strong follow-up mechanisms.
MQLs include High Intent leads from Event/Webinar attendees, content downloads, and awareness campaign engagement.
Lead Scoring to prioritize outreach and develop personalized messaging using dynamic content blocks including insights based on persona, company type, account insights, engagement source and stage in the buying journey.
Collaborate closely with the Outbound and Sales team to identify promising opportunities, schedule discovery calls, and ensure smooth handoff of qualified SQLs.
Work with marketing to align and optimize messaging, content offers, and campaigns that support lead conversion goals.
Analyze engagement data to identify patterns, intent signals, and opportunities for re-engagement.
Continuously A/B test and optimize messaging, cadences, and outreach timing to improve connection and conversion rates.
Maintain clean, accurate data in the CRM (Salesforce) and report regularly on lead activity, pipeline progression, and conversion metrics.

4 years of experience in lead nurturing, marketing automation, or sales development (preferably in B2B SaaS or cybersecurity space).
Demonstrated success in building relationships with leads and converting marketing-generated interest into sales conversations.
Strong written and verbal communication skills, able to convey value, credibility, and curiosity in every interaction.
Strong understanding of lead management processes, including scoring, segmentation, calendar management and handoff best practices.
Proficiency with CRM and Marketing automation tech stacks.
Data-driven mindset with the ability to track and analyze engagement metrics and optimize performance.
Highly organized, proactive, and comfortable working independently in a remote environment.
Bachelor’s degree or MBA in Marketing, Communications, Business, or related field (or equivalent practical experience).

SafePaaS is an equal opportunity employer and we are committed to diversity and inclusion in the workplace.

Lead Generation Specialist

Key skills