About this role
Role Overview
- Lead the delivery of partnership campaigns
- you’ll take ownership of planning, activation and optimisation across paid social, video, display and emerging channels
- Develop impactful media plans
- you will create strategic, insight‑driven plans that align with partner objectives, commercial KPIs and contractual rights
- Own full campaign setup and optimisation
- you’ll shape audience strategies, brief creative teams, allocate budgets and enhance performance throughout the campaign lifecycle
- Collaborate across our Commercial teams
- you will work closely with Partnerships, Creative, Content and Data teams to ensure campaigns are aligned and effective
- Act as the paid media point of contact for partnership activations
- you’ll be the main representative for partnership activations, providing forecasts, recommendations and post‑campaign insights to internal teams, senior leaders and partners
- Oversee agency and platform relationships
- you will ensure external agencies deliver high-quality work in line with agreed timelines, objectives and budgets
- Craft compelling messaging and briefs
- you’ll help create exciting media briefs and paid content aligned to both partner brand guidelines and our club's supporter‑first approach
- Utilise key moments and milestones
- you will monitor key footballing and cultural moments, identifying opportunities to amplify partnership campaigns and commercial opportunities
Requirements
- Paid media expertise
- you come with experience delivering multi‑channel campaigns that drive measurable commercial results
- Partnership and sponsorship experience
- you’re confident planning and executing brand or sponsorship‑led campaigns with the ability to document clear performance reports and insights
- Advanced digital platform knowledge
- you’re well‑versed in paid social and digital advertising platforms, including Meta Ads, TikTok Ads, LinkedIn Ads, DV360 and other relevant media buying platforms
- Data-driven, analytical mindset
- you’re able to translate campaign and consumer data into clear, actionable insights that drive optimisation, partner value and commercial performance
- Audience and media planning skills
- you have an advanced understanding of media principles and audience segmentation, with the ability to build effective audience strategies which can be analysed and optimised long-term
- Agency and partner management background
- you’re confident overseeing external agencies and media partners, delivering multiple campaigns simultaneously while adhering to budgets, timelines and KPI's
- Excellent communicator
- you’re comfortable presenting performance insights and strategic recommendations to senior colleagues and partners, actively sharing trends and best practices across the paid media department
- Proactive, collaborative and reactive approach
- you thrive in a fast‑paced environment, collaborating reactively to bring key moments to life through campaigns and activations
Benefits
- An exciting reward and recognition scheme
- Generous holiday allowance which increases with your length of service
- Great internal learning and development programmes
- A flexible hybrid working model
- Priority access to apply for match tickets
- A competitive health and wellbeing benefits package
- A leading Employee Assistance Programme
- Great discounts with some of our Partners
- An opportunity to play a vital role in delivering our ED&I strategy by joining one of our Employee Networks