Support the planning, setup, and execution of paid social campaigns across a range of performance-driven client programs
Monitor daily campaign performance and flag trends, insights, and optimization opportunities to internal teams
Support testing initiatives (new campaign types, audience strategies, etc.) to improve overall performance
Support building UTM tracking links for integrated campaigns
Compile and analyze campaign performance data for reporting, using platform analytics and Google Analytics (GA4)
Support reporting deliverables, data pulls, and reporting insights
Maintain awareness of industry trends and impact to client & assigned accounts
Assist in conducting competitive and category-specific research
Contribute to campaign planning discussions
Collaborate with cross-functional teams/team members to support integrated campaign execution
Participate in client meetings and internal status calls, with opportunities to grow client-facing skills

1-2 years of experience in paid social or digital marketing
Hands-on experience with Meta Ads Manager required, familiarity with other social ad managers a plus
Working knowledge of GA4 and UTMs a plus
Strong analytical mindset with proficiency in Microsoft Excel
Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook)
Comfortable managing multiple tasks across accounts in fast-paced environment
Curious and eager to learn with strong problem-solving skills
Great energy, and curiosity to do and learn new things to support agency growth and offerings
Detail-oriented, organized, and dedicated
Bachelor's degree in marketing, digital/integrated marketing, advertising or related field

Senior Associate, Paid Media Strategy

Key skills