Paid Social Performance Manager

Role Overview

• Own the day to day management of paid social campaigns across Meta, TikTok, and emerging platforms
• Take accountability for client campaign performance, ensuring key KPIs such as ROAS, MER, CPL, CPA, and others are met.
• Lead planning initiatives including audience research, geo-targeting, campaign architecture, bidding strategies, and creative briefing.
• Approach paid social with a test-and-learn mindset by testing new approaches, analyzing results, and continuously improving performance across your set of client accounts.
• Identify new opportunities to help clients accomplish their goals and drive incremental revenue.
• Audit existing social ad accounts and identity opportunities.
• Manage ad spend, campaign objectives, targeting, and campaign timelines.
• Report on current status of accounts, successes, and key learnings.
• Participate in internal team meetings
• daily, weekly, monthly and quarterly.
• Organize hypotheses and recommendations, and be comfortable sharing with internal team members and clients.

Requirements

• 5+ years full-time experience in digital marketing
• 3+ years experience regularly using Meta Business Manager and Meta Ads Manager.
• Experience managing spend in other paid social platforms. In order of importance after Meta: TikTok, Pinterest, LinkedIn, and Reddit.
• A solid understanding of how conversion tracking works (Events Manager and CAPI), so that you can communicate clearly with the data analyst and potentially help troubleshoot event tracking problems.
• Good organizational skills. We use ClickUp for project management.
• Must be based in the U.S.

Preferred but not required

• Experience using and finding data inside of Google Analytics 4
• Experience working with, Reddit, LinkedIn, Vibe and other ad platforms
• Familiarity with Google's ad management platform
• Experience leveraging AI tools to automate or streamline repetitive workflows.
• Video creation skills, including the ability to produce native, performance-driven vertical video content for Instagram and TikTok.
• Experience managing paid social campaigns for tours, activities, or attractions.

Benefits

• 11.5 paid holidays
• Generous PTO
• Health insurance
• Dental
• Vision
• Long-term and short-term disability insurance
• 401k matching
• Fully remote, hybrid, or in person options