You take full ownership of the creative strategy for Paid Social (video & statics). Not as a support function, but as a growth driver.
Development and ownership of the creative strategy for Paid Social (video & statics)
Systematic building of creative diversity
Expansion of scalable testing approaches for continuous creative optimization
Creation of video scripts with a clear performance focus
Development and independent production of static assets for Paid Social
Direct-response copywriting for ads, hooks, and messaging
Iteration and improvement of existing creatives based on performance data

Several years of experience in creative strategy, ideally in a D2C or e-commerce environment
Proven experience with paid social creatives
Solid know-how in creating and implementing static assets
Strong understanding of direct-response marketing
Strong proficiency with performance KPIs
Experience using AI tools in a marketing context
Structured, analytical, and at the same time creative working style
High degree of ownership and self-responsibility

An exciting role with ample opportunity to contribute your own ideas
A great team and fast communication thanks to flat hierarchies
A secure position at a renowned international company
A permanent contract with 30 days of vacation
Flexible working hours and the option to work remotely
Attractive benefits such as a commuting allowance, holiday pay, bonus payments, and a company pension plan
Drinks and a fruit basket are, of course, provided

Creative Strategist – Focus: Paid Social

Key skills