Own and optimize our MarTech stack, including HubSpot, Salesforce, 6sense, GA4, and other core marketing systems
Serve as the backbone of marketing performance measurement by delivering reporting, insights, and strategic recommendations to Marketing, Sales, and executive leadership
Analyze pipeline, funnel performance, and marketing attribution across complex B2B sales cycles
Build and automate scalable workflows that improve efficiency across Marketing and Sales operations
Leverage automation and AI to enhance lead routing, data enrichment, segmentation, and campaign execution
Maintain data integrity across systems, managing integrations to ensure a reliable single source of truth while supporting global compliance (GDPR/CCPA)
Lead experimentation with AI-driven tools and frameworks, including measuring LLM performance, output quality, and attribution
Partner closely with Marketing and Sales leadership to ensure data and insights directly support pipeline and revenue growth

5+ years of Marketing Operations experience in a B2B SaaS or enterprise technology company, owning a full MarTech stack and operating independently in a fast-paced environment
Deep hands-on experience managing marketing automation and CRM platforms, particularly HubSpot and Salesforce
Experience working with modern MarTech ecosystems, including tools like 6sense, GA4, and similar platforms
Strong analytical background with experience building dashboards and reporting frameworks
Experience translating data into actionable insights that influence marketing and revenue strategy
Excellent communication skills and the ability to clearly present insights to cross-functional teams and leadership
Curiosity and enthusiasm for applying AI tools to marketing workflows and analytics; experience evaluating or implementing AI or LLM-based marketing tools is a plus
Experience working with long, complex B2B sales cycles, and high-growth companies where ownership and initiative are critical

Marketing Operations Manager

Key skills