Head of Business Development

Role Overview

• Develop and lead the overall new business strategy across Brains and Mass Culture.
• Identify, pursue, and secure new client opportunities in key verticals (lifestyle, tech, entertainment, CPG, and beyond).
• Manage the full pipeline — from prospecting and outreach through to pitch, negotiation, and close.
• Partner with leadership to shape go-to-market positioning and ensure a cohesive new business narrative for both agencies.
• Build and nurture authentic, long-term client relationships based on trust, creativity, and results.
• Serve as the first point of contact for potential partners, translating their needs into clear opportunities.
• Work hand-in-hand with creative, strategy, and production teams to craft compelling proposals and pitch narratives.
• Represent the agencies with confidence in pitches, presentations, and industry events.
• Collaborate with agency leadership to forecast growth and set measurable new business goals.
• Track, analyze, and report on pipeline performance using CRM and other tools.
• Identify opportunities for cross-pollination between Brains and Mass Culture, ensuring clients benefit from the strengths of both.
• Stay ahead of cultural, industry, and market shifts to inform proactive outreach and positioning.
• Shape and oversee marketing efforts that amplify the agencies’ profiles in the industry.
• Partner with leadership and marketing teams to develop thought leadership, case studies, and content that elevate both agencies’ voices.
• Drive strategy around events, panels, and award submissions to increase visibility and credibility.
• Ensure Brains and Mass Culture maintain a consistent, compelling presence across owned channels, partnerships, and industry platforms.

Requirements

• A proven business development leader with 8–10+ years of experience in creative, advertising, or experiential agencies.
• A leader, but a doer. Equally comfortable shaping strategy and rolling up your sleeves to execute.
• A natural hunter and relationship-builder — confident, strategic, and motivated to connect clients with bold creative solutions.
• Experienced in leading pitches and negotiations, with a track record of closing high-value deals.
• A strong storyteller and communicator, able to articulate agency capabilities with clarity and enthusiasm.
• Entrepreneurial and self-driven, with the ability to work independently while staying deeply collaborative.
• Highly attuned to culture, creativity, and the evolving brand landscape.

Benefits

• Competitive salary plus commission