Assist in developing and implementing marketing campaigns, including web pages, brochures, blogs, emails, and other materials
Manage timelines, track project progress, and ensure marketing initiatives are completed on time and within budget
Organise and promote webinars, trade shows, and company-sponsored events
Gather and analyse market trends, competitor insights, and customer preferences to support marketing strategies
Develop and schedule content using AI and marketing tools, maintaining a structured content calendar
Schedule, post, and monitor social media content, responding to comments and inquiries as needed
Track marketing campaign performance using Google Analytics and other tools, providing regular reports to the IOM
Act as a communication bridge between the marketing team, other departments, and external vendors to ensure smooth project execution
Support customer and prospect database maintenance, ensuring data accuracy and coordination among users
Ensure all promotional materials and marketing assets align with the company’s brand guidelines
Assist in creating, sending, and tracking email campaigns targeted at different customer segments
Update website content, including case studies, blogs, and promotional materials
Identify and report potential issues affecting campaign effectiveness or marketing plan execution
Work on assigned internal projects to improve processes and efficiency within the marketing team

Experience in marketing coordination, project management, or digital marketing
Strong content creation and copywriting skills
Familiarity with social media management tools, AI-driven marketing tools, and email marketing platforms
Experience with Google Analytics, reporting tools, and market research
Ability to manage multiple projects simultaneously in a fast-paced environment
Strong attention to detail and organisational skills
Proficiency in Microsoft Office, CRM systems, and website management platforms
Excellent written and verbal communication skills
Ability to work independently and collaborate with cross-functional teams

Marketing Coordinator

Key skills