Vice President, Media Strategy

Role Overview

• Develop and execute initiatives with the Executive Leadership Team and across PureCars stakeholders to deliver exceptional media performance across all channels and for all clients, ultimately improving client satisfaction and profitability.
• Oversee the largest team at PureCars and own all components of our digital advertising product delivery.
• Oversee operations back of house like ad ops, design, blueprints, compliance and tools.
• Oversee the team that leads media strategy for enterprise, mid-market and Tier 1-3 OEM programmatic media.
• Communicate and set the tone of our media performance while serving as an escalation point for high value client-facing needs.
• Attract, hire, coach, and retain top media talent.
• Act as the expert in all media-related matters at PureCars.
• Liaise with Product and Dev, Sales and Customer Experience to create a seamless offering.
• Represent PureCars and own media partnerships.
• Lead and develop a team of lifecycle marketing strategists responsible for delivering data-driven customer engagement campaigns.
• Fully own and improve KPIs in the media organization.

Requirements

• 10+ years experience with digital marketing and/or automotive marketing
• 5+ years experience leading and growing teams in the digital marketing space
• Significant experience in digital media and omnichannel marketing
• Significant experience in advertising automation solutioning, covering creative asset creation / trafficking, dynamic omnichannel campaigns (paid search, performance max, VA’s, programmatic display, online video, OTT, paid social, AIA, etc).
• Proficiency in systems like Skai, Marin, Fluency or similar
• Experience with automotive CDP platforms and a strong understanding of lifecycle marketing strategy, including audience segmentation, first-party data activation, and multi-channel campaign execution
• Experience with DCO
• Deep understanding of Google, Meta, Amazon and DSP’s along with URL structures and tagging solutions.
• Understanding of the Adobe Suite and has demonstrated leveraging this knowledge to further out-of-the-box tools to make their team more efficient.
• Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations
• Detail oriented while possessing the ability to manipulate large, multi-faceted data sets in Excel/Sheets through advanced tactics
• Ability to learn and adapt and in a rapidly-changing environment
• Desire to coach a team and participate in development of individual team members
• Self-starter with proven success as both a manager and an accomplished individual contributor
• Excellent writing and strong/persuasive presentation skills
• Proven ability to lead a team through a constantly changing environment, product enhancements and rapid growth
• Exceptional at detecting the need for and driving internal change
• Bachelor Degree Required

Benefits

• Health insurance
• Professional development opportunities