Senior Director, Marketing

Role Overview

• Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets
• Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities
• Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels
• Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution
• Support new product, feature, and partnership launches through coordinated marketing activation
• Provide market and customer insight to inform roadmap prioritization and commercial readiness
• Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments
• Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience
• Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development
• Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems
• Lead thought leadership initiatives such as executive roundtables, benchmarking insights, white papers, and digital health content that resonate with C‑suite, physician, and IT stakeholders
• Shape the company’s market identity, ensuring it is positioned as a trusted long-term innovation partner across the healthcare ecosystem
• Drive a cohesive narrative that reinforces the platform’s value within broader EMR environments, supporting both customer acquisition and expansion
• Influence enterprise growth by connecting marketing strategy with revenue goals, product adoption, and customer lifetime value
• Coach, mentor, and manage performance to foster individual growth and accountability, ensuring alignment with organizational goals
• Recruit, develop, and retain top talent by building strong capabilities and creating clear career development pathways/providing opportunities for continuous learning and advancement
• Cultivate a high-performing culture that promotes engagement, collaboration, and continuous improvement across teams

Requirements

• Bachelor’s Degree required; Master’s degree preferred
• 8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles
• Demonstrated success building and scaling marketing organizations, not just running mature ones
• Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership
• Proven ability to influence without authority and lead through complexity and change
• Ability to 25-30% travel required

Benefits

• Health insurance
• 401(k) retirement plan
• Paid time off
• Flexible work arrangements
• Professional development opportunities