Customer Business Manager

Role Overview

• Serve as the retailer expert for assigned accounts, owning day-to-day execution of client strategies and ensuring flawless in-store and retailer-level execution across brands.
• Grow client business faster than the category and the retailer, leveraging deep knowledge of retailer operations, merchandising strategies, and customer insights to drive measurable results.
• Build and sustain strong relationships with both Clients and Retail Customers within an assigned geographic region by understanding their goals, priorities, and success metrics.
• Own execution of strategic business plans across all client brands, with accountability for sales, share growth, distribution, promotion, pricing, merchandising, and financial performance.
• Develop and present targeted, insight-driven client plans that strengthen brand activation, improve promotional effectiveness, and align with retailer strategies.
• Act as the primary point of communication for Client Teams, providing proactive updates on performance, opportunities, risks, and progress against business plans.
• Translate customer insights and retailer changes into clear, actionable recommendations, ensuring cross-functional teams remain informed and aligned as true “customer experts.”
• Consistently use CROSSVIEW as the standardized framework for business planning, communication, execution, and performance tracking—driving visibility, efficiency, and consistency internally and with clients.
• Collaborate with Business Account Managers and internal partners to refine strategic plans and optimize execution based on retailer and category dynamics.
• Identify and sell incremental opportunities and services by analyzing client strategies, brand performance, and category trends to unlock additional growth.
• Support and participate in CROSSVIEW Business Reviews, providing performance insights, recommendations, and client-ready materials to drive informed decision-making.
• Deliver exceptional client satisfaction by owning execution strategies end-to-end and ensuring commitments are met with professionalism, urgency, and accountability.

Requirements

• Bachelor’s degree preferred or equivalent combination of education and experience.
• Minimum 2 years of experience in the CPG industry preferred.
• 3+ years of sales experience, preferably in retail, CPG, or a customer-facing role.
• Experience working with retailers and managing client relationships.
• Strong communication skills, including listening, presentation, written, and verbal communication.
• Insights-based, consultative selling and negotiation skills with the ability to influence outcomes.
• Intermediate category management knowledge, including understanding of the 4 Ps (Product, Price, Promotion, Placement).
• Solid business acumen, including understanding of market dynamics, industry trends, and financial performance.
• Strong organizational, time management, and prioritization skills with the ability to manage multiple initiatives.
• Customer-focused mindset with a commitment to delivering high levels of client satisfaction.
• Ability to remain professional and effective in a fast-paced, results-driven environment.
• Intermediate proficiency in Microsoft Office, including: Excel (pivot tables and data analysis), PowerPoint (client-ready presentations), Word and Outlook (business communication).

Benefits

• A supportive, collaborative environment
• Professional development opportunities
• Reasonable accommodations for applicants with disabilities