Own the end-to-end marketing relationship with Marketplace sellers, serving as main marketing point of contact and focusing on strategic planning, relationship building and business growth
Analyze performance across CPC, CTR, ROAS, revenue, SOV, and visibility
Onboard Marketplace sellers into Sponsored Products and Sponsored Brands
Manage, optimize, and pace Sponsored Products & Sponsored Brands campaigns
Build high performance advertising plans that achieve measurable business & sponsored brand outcomes
Partner and educate marketplace sellers on how to effectively conduct marketing campaigns through presentations, reviews, and one-on-one support
Identify opportunities to grow Marketplace advertising revenue
Requirements
Fluent in Mandarin
2+ years of digital marketing or retail media experience
Ad operations experience with platforms such as Facebook Ads, Amazon Ads, Google Ads or Criteo
Strong background in paid search or performance marketing such as SEM
Ability to work flexible hours to support sellers based in China
Benefits
Employee discounts on awesome tech from day one
Flexible health benefits and wellness program
TFSA and RRSP programs
100% matched company pension plan
Training programs to build new and transferable skills