Product Marketing Manager

Role Overview

• Develop and execute comprehensive go-to-market (GTM) strategies for new product features, integrations, and services, including defining target audiences, crafting compelling narratives, and outlining launch timelines.
• Define and refine product positioning, messaging, and value propositions tailored to our core industries (powersports, marine, RV, golf and trailer), emphasizing the unique benefits and addressing specific customer pain points.
• Collaborate closely with cross-functional teams, including Product Management, Sales, Customer Support and Development, to ensure seamless execution of GTM plans and drive product adoption and revenue growth. This includes participating in product roadmap planning and providing market feedback.
• Focused on Lightspeed core DMS functionality and Lightspeed Payments solution.
• Create engaging sales enablement materials, including presentations, one-pagers, feature spotlights, highlight videos, battle cards, FAQs, and compelling case studies that showcase the value of our solutions.
• Develop thought leadership content, such as blog posts, white papers, webinars, and industry reports, to establish Lightspeed as a trusted voice in the market and enhance brand awareness.
• Support demand generation efforts by crafting targeted messaging and content for various marketing channels, including digital advertising, email marketing, social media, and website content. Collaborate with the content and social teams to ensure consistent brand messaging.
• Drive event marketing strategies for industry trade shows, conferences, and webinars, including pre-event promotion, on-site activities, and post-event follow-up.
• Conduct thorough market research and customer insights analysis to understand industry trends, emerging technologies, customer needs, pain points, and competitor positioning.
• Provide regular feedback to Product Management on feature enhancements and industry needs based on customer and market insights, contributing to the product roadmap.
• Train and enable Sales teams with effective product positioning, competitive differentiation, objection handling techniques, and sales tools to empower them to close deals.
• Collaborate with cross-functional teams to develop and implement strategies that improve product adoption, customer satisfaction, and retention. Monitor key metrics related to product adoption, customer feedback, and campaign performance, optimizing strategies based on data-driven insights.

Requirements

• 5+ years of experience in Product Marketing, sales or training
• preferably in B2B SaaS, with a focus on technology products.
• Proven ability to develop compelling messaging and positioning for complex technical products and translate features into tangible business benefits.
• Hands-on experience with CRM (e.g., Salesforce), marketing automation (HubSpot, other) and analytics tools.
• Exceptional storytelling and communication skills, both written and verbal, with the ability to create persuasive presentations and deliver impactful messages.
• Demonstrated experience conducting market research, competitive analysis, and customer insights gathering to inform strategic decisions.
• Experience with product lifecycle management and agile marketing methodologies is a plus.
• Hands-on experience with Lightspeed dealer management solutions or similar DMS platforms is a significant advantage.
• Industry experience in powersports, marine, RV, golf or trailer industries is a strong plus.

Benefits

• Pay transparency