Synthesize Insights: Turn customer, market, and competitive insights into actionable recommendations that shape Grindr’s core product experience.
Strategic Influence: Partner with Product and Design to guide roadmap priorities and feature development, ensuring that enhancements to the core experience meet user needs and business goals.
GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including winning naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution.
Lifecycle Impact: Drive strategies across the full user journey — from awareness and onboarding to engagement, reactivation, and retention.
Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans.
Measure Success: Define KPIs, track adoption and engagement metrics, evaluate campaign performance, and continuously iterate to maximize product and marketing impact.

Experience: 8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry.
Action-Oriented: Proactive, collaborative, and a master of simplification. You continually push towards clarity and driving delivery of strong results.
Self-Starter: Hard-working, detail-oriented, and organized. You thrive in challenging environments and are undeterred by complexity.
Master Communicator: Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership. Strong interpersonal skills to influence and motivate people at all levels across various functions.
Product Marketing Mindset: Ability to distill the essence of complex products and convey the value they create. You can develop a strong messaging hierarchy, effective strategies, and impactful go-to-market plans.
Lifecycle Expertise: Deep understanding of the customer lifecycle — from acquisition and onboarding through engagement, retention, and reactivation — with the ability to design marketing strategies that maximize user value at every stage.
Analytical Skills: Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making.

Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
Family Formation Up to $200,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
Retirement: 401(k) with 6% match and immediate vesting.
Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch

Product Marketing Manager, Core

Key skills