Sr. Product Marketing Manager

Tropic is a company providing AI-powered Procurement Intelligence solutions to help businesses optimize their spending. They are seeking a Senior Manager of Product Marketing to lead the product marketing function, focusing on positioning, messaging, and go-to-market strategies to drive awareness and growth.

Responsibilities:

• Own and evolve Tropic’s product positioning, messaging, and category narrative, clearly articulating how we help customers save time and money, and differentiating us in a crowded and evolving market
• Lead end-to-end go-to-market strategy for new products and features, aligning product, marketing, sales, and customer teams to drive successful launches, adoption, and revenue impact
• Deeply understand our customers, segments, and buyers by regularly engaging with prospects and customers, translating insights into sharper messaging, stronger GTM strategies, and product feedback
• Partner with demand generation and content teams to drive pipeline growth and improve conversion across the funnel through compelling narratives for on (website) and offline (events/webinars) tactics and targeted campaigns
• Enable sales and customer-facing teams with clear, high-impact materials (e.g., decks, one-pagers, competitive insights) that improve win rates, accelerate sales cycles, and support expansion
• Own competitive intelligence, market insights, and contribute to pricing and packaging strategy to ensure Tropic continues to win and grow in the market
• Drive product adoption and expansion by identifying key value moments and shaping how we educate and communicate product value to customers

Requirements:

• 5+ years of product marketing experience in B2B SaaS, ideally in a high-growth or early-stage environment where you've owned significant scope
• Demonstrated success owning positioning, messaging, and go-to-market strategy that drove measurable business impact (e.g., pipeline growth, improved conversion, increased adoption, or win rates)
• Deep customer empathy and the ability to translate complex products into clear, compelling narratives for a range of audiences, from practitioners to executives
• Strong cross-functional operator who can lead through influence, manage complex projects, and align stakeholders across product, marketing, and revenue teams
• Experience building sales enablement and working closely with sales to support both new business and expansion opportunities
• Analytical and strategic thinker who uses data, market insights, and experimentation to refine messaging and improve performance
• Exceptional written and verbal communicator with a high bar for clarity, quality, and craft