VP of Demand Generation

Role Overview

• Lead our Growth team and build a programmatic, measurable pipeline engine.
• Own the systems, cadences, and accountability for generating maximum yield from target accounts.
• Directly manage four Business Development Representatives, coaching them into consistent performers.
• Partner closely with Product and Sales for successful execution.
• Establish cadences, define metrics, and create accountability across channels.

Requirements

• 5–8+ years in demand generation, growth marketing, or pipeline-focused marketing roles in B2B SaaS, with at least 2 years directly managing a BDR or SDR team.
• Enterprise sales cycle experience.
• Strong data orientation: comfortable building/using dashboards, defining KPIs, running attribution analysis, and using data to arbitrate between competing priorities.
• Excellent communication skills, both written and verbal.
• Attention to detail, which you will be able to demonstrate by mentioning the word ‘crane’ in your application.

Benefits

• Competitive compensation along with generous equity — when nPlan succeeds, so do you.
• Flexible hours, remote-first.
• Uncapped holiday, private medical insurance, personal learning and development budget, enhanced family and sick leave, and more.
• Room to grow — we’re approaching 50 people and scaling fast.