own and evolve the content strategy across a multi-brand healthcare portfolio, including early-stage and high-growth brands
establish shared principles, playbooks, and standards while allowing for distinct brand voices and positioning
serve as the senior content partner to each of these business units
define content strategies that support brand awareness, demand generation, product adoption, and lifecycle marketing
translate complex healthcare, clinical, and regulatory concepts into clear, compelling narratives for B2B, B2B2C, and consumer audiences
oversee content across owned and paid channels, including websites and landing pages, thought leadership and educational content, email and lifecycle programs, sales enablement and partner materials, social, video, and emerging formats
lead, mentor, and scale a high-performing content team, including social media strategists, writers, editors, and content creators
define success metrics for content across business units, balancing brand health, engagement, and revenue impact.

10–15+ years of experience in content strategy, brand, or editorial leadership, with senior-level ownership
proven success in B2B and B2B2C healthcare (digital health, wellness, medtech, pharma, payer, or provider experience strongly preferred)
experience overseeing multiple brands or products simultaneously, ideally within a portfolio or holding-company structure
deep understanding of healthcare audiences, regulations, and trust-based communication
strong executive presence with the ability to influence cross-functional leaders
exceptional storytelling, editorial judgment, and strategic thinking.

Director of Content Strategy

Key skills