Vice President, Demand Generation

Role Overview

• Develop and execute a comprehensive omnichannel demand gen programs to support specific products in market, to drive MQLs and revenue on a global scale.
• Build scalable programs across paid and organic acquisition, inbound marketing, ABM, events, partnerships and lifecycle marketing.
• Optimize lead flow across the full funnel.
• Leverage knowledge of core paid, earned, and owned platforms (e.g. Demandbase, Google, Wix, Hubspot, etc.) to drive integrated reporting, insights and growth.
• Manage and scale digital campaign execution across paid search, paid social, display, organic, content syndication, and retargeting.
• Lead optimization efforts across SEO, GEO and AEO and adjusting as both web crawlers and AI bots adjust factors for findability.
• Create a process for measuring and improving conversion rates across all channels.
• Own budget allocation and performance tracking across all channels.
• Implement and optimize Account-Based Marketing (ABM) strategies for target accounts.
• Own funnel reporting and insights and ensure tight alignment between marketing programs and sales pipeline goals.
• Design and optimize customer growth marketing programs including lead nurturing, to drive upsell/cross-sell campaigns, and retention campaigns throughout the customer lifecycle.
• Collaborate with Brand Activation to deliver compelling messaging in market and with Product Marketing to align messaging across the funnel.
• Coach, mentor and lead a high-performing global team across paid, earned and owned media.
• Foster a culture of performance experimentation, data-driven decision making, and continuous optimization.
• Build and maintain relationships with key stakeholders and align on growth strategies and business objectives.
• Manage agency and vendor relationships as needed.

Requirements

• 15+ years of experience in demand generation roles across paid, earned and/or owned media
• 5+ years managing demand gen team of experts
• Proven track record of leveraging demand gen programs to drive growth and building scalable programs
• Deep expertise in paid media, inbound marketing, marketing automation, and ABM
• Strong analytical skills and experience with attribution and marketing analytics
• Experience managing multi-million-dollar marketing budgets
• Exceptional cross-functional leadership and communication skills

Benefits

• paid time off
• medical/dental/vision insurance
• 401(k)